Arizona's Timeless Vapes is quickly carving out a name for itself in the cannabis culture scene by partnering with local artists and culinary experts. Their latest venture has seen the company collaborate with Phoenix muralist Tato Caraveo to produce a series of vape accessories adorned with his signature surrealist style. According to a Phoenix New Times report, the partnership also co-created the "Sweet Tooth" strain, part of Timeless' Noir live resin terpenes vape cartridge line.
Timeless has managed to seamlessly blend community, culture, and legacy into its brand, standing out in the bustling cannabis market. "A lot of these collaborations come from relationships that I've built over the years," Josh Rhodes, Timeless' artist liaison, told Phoenix New Times. "It's a very organic process, and nothing is forced or just done because it's something to do."
In a similar melding of worlds, Timeless' Bacanora chef Rene Andrade worked together with the company to develop a limited-edition cannabis strain called Puro Amor. Andrade channeled his culinary expertise into crafting a strain with flavors reminiscent of the Sonoran Desert. "We want everybody to enjoy it," Andrade said in a statement obtained by Phoenix New Times, highlighting his passion for both his culinary creations and the new strain.
The focus on terpenes rather than just THC content marks a shift in the cannabis industry, one that Timeless is keen to stay ahead of. "Innovation is something that we definitely are looking toward," Kyle Webb, Timeless' vice president of marketing, told Phoenix New Times. "We'll continue to try to push those boundaries because we want to be the first ones to the party — not following in everybody's footsteps."
The Artist Legacy Program at Timeless isn't just about creating buzzworthy products; it's also about destigmatizing cannabis consumption. Their artful accessories aim to appeal broadly, eschewing traditional cannabis imagery for a more subtle aesthetic. Caraveo's partnership extends this vision; "People who normally wouldn't see your art are now seeing it," he told Phoenix New Times, noting the benefit of reaching a wider audience through the collaboration.
