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Published on March 21, 2024
Big Apple in a Jam: U.S. and 16 States Bite Back with Antitrust Suit Against Cupertino GiantSource: Unsplash/Sophia Stark

The U.S. Justice Department, allying with 16 states, has taken a legal swing at tech behemoth Apple, suing the Cupertino-based company for alleged monopolistic practices in the smartphone industry. Filed in the District Court of New Jersey, the suit accuses Apple of manipulating market power to stifle competition and innovation, driving up costs for consumers and other businesses. Apple's market maneuvers have cornered them into facing allegations of attempting or actual monopolization, a violation of the Sherman Act, as reported by the Justice Department.

At the heart of the complaint is the assertion that Apple's "broad, sustained, and illegal course of conduct" has solidified its hold over iPhone-based transactions, effectively rooting out potential rivals and propping up profits at the expense of technological advancement and fair pricing. Merrick B. Garland, the Attorney General, zeroed in on the issue, stating, "Consumers should not have to pay higher prices because companies violate the antitrust laws," according to KTLA. He contends that Apple's dominance stems not from playing fair but from playing foul, flouting federal antitrust statutes.

In a comprehensive list, the lawsuit catalogs Apple's alleged barricading tactics, which range from stifling super apps that challenge the iPhone's indispensability to hindering alternative digital wallets and cloud streaming services. This stranglehold extends to a yeoman-like stifling of cross-platform messaging apps and the functionality of non-Apple smartwatches, deepening consumers' reliance on the brand's ecosystem and upping their out-of-pocket costs. These claims aim to showcase a pattern; as Apple faces market threats, it responds by nailing down new restrictions to maintain and extend its market sovereignty.

This legal faceoff doesn't exist in a vacuum. Apple is already contending with international pressures, notably in Europe, where the company is maneuvering to comply with the Digital Markets Act without ceding major market ground. The resistance by some business leaders has been met with resistance by Apple, viewed by some as an overreach by the current administration and cast as a corporate restraint that is long overdue by others. In a broader domestic context, this lawsuit rides the wave of heightened antitrust enforcement under President Joe Biden, who has urged the Justice Department and Federal Trade Commission to robustly surveil and act on monopolistic behavior. Amidst the allegations of stifled competition by tech titans such as Google and Amazon, Apple's market strategies have placed its towering profitability under threatening legal scrutiny.

Assistant Attorney General Jonathan Kanter, head of the Justice Department's Antitrust Division, remarked on the litigation's objective: "Today’s lawsuit seeks to hold Apple accountable and ensure it cannot deploy the same, unlawful playbook in other vital markets." This sentiment, extracted from the Justice Department's announcement, underlines regulators' resolve to dismantle barriers they assert Apple has mounted against fair market competition, fostering a landscape entrenched with inequity. Already, this move initiates another chapter in the history of antitrust battles, with Apple's financial success—marked by a $383 billion revenue in the previous fiscal year—cast against a backdrop of legal challenges that question the means by which that success was achieved.