It's playtime for North Texas as Chuck E. Cheese lays out plans for a new location in Allen, setting the stage for more fun and games in the Dallas-Fort Worth area. The upcoming 10,388-square-foot establishment is slated to commence construction in April on North Central Expressway, aiming for an October 26 completion date, as reported by The Dallas Express. With an investment of roughly $2.4 million, this addition to the Chuck E. Cheese lineup reinforces the company's post-bankruptcy bounce-back.

According to the state filing documented on the Texas Department of Licensing and Regulation website, this privately funded development will feature the brand's signature combination of animatronic entertainment, arcade games, and of course, pizza, the project registered under number TABS2024014026 indicates that Prizm Architects is steering the design for this venture and Michael Lynn, Kelley of the address 780 N Watters Rd Ste 150 in Allen, which can be reached at (972) 346-1867 is the registered accessibility specialist though Gilbert Peralez filed the form on behalf of the well-known entertainment firm.

Breathing new life into their operations, Chuck E. Cheese, a pioneer in the world of kids' entertainment since the late 1970s, runs a robust network of stores, including 62 locations in Texas alone. The chain, which also owns over 120 Peter Piper Pizza stores globally, is poised to expand its footprint further with this project, showcasing its resilience after shedding considerable debt through a Chapter 11 bankruptcy process in 2020.

In related news to Chuck E. Cheese's expanding horizon, fans of the kid-centered brand might soon find themselves competing for tickets and prizes on the small screen—People Magazine recently outlined that Magical Elves, the production company behind the hit series "Top Chef," is cooking up a game show inspired by Chuck E. Cheese's arcade experience for the more grown-up “big kids” among us, eager to claim the high score and score some serious nostalgia points along the way.