The Los Angeles Police Department is on the hunt for a hit-and-run driver responsible for the death of a 45-year-old man, offering a sizable $50,000 reward for information that might bring the perpetrator to justice, NBC Los Angeles reported.

The tragic incident unfolded on Friday night when the man, whose identity remains withheld, was cycling on Woodley Avenue near Victory Boulevard the driver of a silver SUV struck him down—this resulted in his immediate death on the Lake Balboa streets according to police statements.

Law enforcement sources informed CBS News Los Angeles that the victim was found lifeless on the road, and the concerned authorities arrived shortly after 8:10 p.m. to the scene between Burbank and Victory boulevards.

With the driver and vehicle still at large and the silver SUV last seen jaunting southbound on Woodley Avenue investigators are desperate for clues, hence the LAPD's generous offer in hopes it leads to an arrest, and in turn perhaps a sliver of closure for those left in the wake of this senseless, sudden loss—the agony of such a random and abrupt robbery of life can make us feel like cogs in a wheel, undiscerning targets in the arbitrary lottery that urban traffic can so often resemble.

Anyone who might have witnessed the accident or has any relevant information is urged to come forward and contact LAPD’s Valley Traffic Division Investigator Hansen at 818-644-8115 or Investigator Reyes at 818-644-8022, the community's input could be the key to unraveling the night's tragic events and securing a semblance of justice for a soul untimely taken from our midst.