Days after making a splash with his theatrical antics at the Republican National Convention, WWE heavyweight and showman Hulk Hogan has landed in Metro Detroit, not for a smackdown, but for a sudsy handshake with the local beer aficionados, as he rolls out his new "Real American Beer." In partnership with Hogan, this 4.2% ABV light lager boasts all-American ingredients aiming for an easy-drinking vibe with a crisp, clean finish, claims a release cited by Detroit Free Press.
According to WWJ Newsradio 950, the branded beverage is part of Hogan's grand plan of "bringing America back together one beer at a time," a sentiment that seems more than just a clever marketing plug. As Hulk himself said during his Republican National Convention cameo, "If the Great Lakes State is anything like what we experienced last week in Missouri, Michigan better get ready brother", as cited by CBS News Detroit. Matching his larger-than-life persona Hogan's itinerary is packed with personal appearances across the Metro Detroit landscape over two days, and if his previous brew-haha in states like Florida, Minnesota, and Colorado has set any precedent, Michigan's in for quite the event. Adding to the promotional blitz, and Hulk Hogan's colorful sweep through the state, this launch signifies the entrance of "Real American Beer" into Michigan and, eventually, 16 other states, following a narrative of reconnecting America - one pint at a time.
From liquor stores like Zetouna's in Rochester Hills to pubs such as O'Tooles in Royal Oak, Hogan is not only planning to pour his heart into beer glasses but also into American hearts, the events doubling as a blend of fan meet-and-greets and tasting sessions; "It's really bigger than politics; because the Democrats and Republicans don't talk," Hogan told WWJ Newsradio 950, "So, if I could bring American back together one beer at a time, we might have something." The beer tour juggernaut will wrap up with stops at Detroit mainstays such as The Tin Roof, ensuring that fans and beer lovers alike have ample opportunities to clink glasses with the wrestling icon himself.
