The Mecklenburg County Alcoholic Beverage Control Board has reportedly hit a high note in profits, posting a striking 15% increase from the previous year, a figure that has been on the rise consistently. This financial ascent has four types of tequila stepping into the limelight among the top 10 selling products of 2023, signaling a potent trend in consumer preferences.
Businesses in the area like Goodyear House and Haymaker in Charlotte, also Old Town Kitchen & Cocktails in Rock Hill, could be contributing to this upturn, suggesting a broader shift in local tastes and drinking habits. According to QC News, there’s a notable uptick from a $59 million to a $68 million gross profit in a single fiscal year, hinting at a post-pandemic stabilization in the marketplace.
In tandem with these robust numbers, the freshly minted ABC To Go mobile app and website, which allows patrons to place orders for pickup at any of the county's 30 stores might have played its part in boosting sales. The new tech adoption comes alongside an impressive 48% growth in gross profit in 2024 compared to the benchmark year of 2019 as detailed by The Charlotte Observer.
While tequila seems to be enjoying its moment in the sun, it's the Texan Tito’s Handmade Vodka that dominates the sales chart. Holding both the top and third positions, the brand has amassed over $17.7 million in sales. Following closely is Patron Silver, retaining its silver status with $7.5 million, and Hennessy VS clutching the fourth spot with its $6 million in sales. The alcohol roster has, however, parted ways with old favorites like Grey Goose vodka and Maker’s Mark whisky.
