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Published on July 25, 2024
Orlando's Camping World Stadium Buzzes with High School Football Media Days as Athletes Eye NIL OpportunitiesSource: Poomfang, CC BY-SA 4.0, via Wikimedia Commons

Camping World Stadium in Orlando becomes a hub for the region's young athletes as it hosts High School Football Media Days in partnership with Florida Citrus Sports. These few days give the gridiron stars from over 100 high school football teams a slice of the media spotlight, discussing team strategies and personal goals as the season looms on the horizon. WESH 2 Sports reports that teams from Orange and Osceola counties had the field first, on Thursday, followed by a roster of others spaced out through the weekend.

With the recent updates from the Florida Board of Education, high school athletes can now, finally, profit off their name, image, and likeness (NIL). "This is an opportunity to really kick off the high school season with these young people telling their story about the work they put in. Who they are as players. Who they are as a team and what they mean to their community," LaForest elaborates, as reported by ClickOrlando.

This shift towards monetization has students and parents recalculating the value of touchdowns and tackles beyond the field. Junior David Moore of the newly founded Innovation High School near Lake Nona is poised to leverage the opportunities with NIL. His dedication to the sport is no less than his commitment to financial savvy, speaking to ClickOrlando, "Well I think it’s a great opportunity for a lot of athletes to get their names out there because I know in the past colleges weren’t doing NIL and a lot of players were losing money, essentially."

According to ClickOrlando, this isn't just about instant payouts. For many like Moore, this change heralds a fiscal strategy for the future. "For us the finance part is important but, in our house, we talk about legacy and so if he earns a dollar, there’s going to be 50 cents invested for his future so it’s not just the stuff that he can have, it’s for his future and that’s what’s important for our family," Damon Moore, David's father said in a sentiment that echoes off the stadium walls and into wider community conversations about the intersection of sport, education, and economics.