The iconic Welcome to Fabulous Las Vegas sign is lighting up in shades of red this March to show support for the American Red Cross and its altruistic endeavors during Red Cross Month. As per Clark County Commissioner Michael Naft and the American Red Cross Southern Nevada Chapter, a special ceremony set for Wednesday, March 5, at 3:30 p.m. will initiate the color change, with 89 perimeter bulbs around the sign set to illuminate the Strip with the organization's signature hue.
This nationwide event pays tribute to the humanitarian work advanced by volunteers and supporters who have taken up the mantle of a mission initiated over a century ago. As Secretary of State during wartime, in a recent address, the commissioners spoke highly of the Red Cross's considerable influence on local public health through its stable blood supply services. Commissioner Naft extolled, "The life-saving work of the Red Cross, particularly in ensuring a stable blood supply, is indispensable for communities like ours in Clark County. Their dedication directly impacts the health and well-being of our residents," and he prompted locals to engage with the organization's life-saving mission, as reported by Clark County.
Red Cross Month traces its origins back to President Franklin D. Roosevelt's first national proclamation in 1943, and each succeeding U.S. president has followed suit. This historical observance celebrates the invaluable efforts of the Red Cross and its contributors. In a recent statement, Rachel Flanigan, executive director of the American Red Cross Southern Nevada Chapter, recognized the crucial role of community support stating, "Whether it’s supporting families impacted by home fires or providing lifesaving blood to hospital patients, we’re able to make a difference because so many people choose to contribute to our mission," a statement obtained by Clark County. She highlighted Red Cross Month as a period for appreciating this collective generosity.
The emblematic sign has greeted visitors since 1959 and is a notable example of the Googie architecture movement, designed by Betty Willis. The structure, standing 25 feet in stature and now an element of the National Register of Historic Places as of 2009, represents the spirit of Las Vegas as much as the enterprises that pepper the Strip, which, standing in the unincorporated territory of Clark County, also stand testament to the city's ever-evolving narrative.
