The Rose Bowl Stadium in Pasadena has secured its place in the annals of Olympic history. For the third time since its inception, this storied arena will play host to Olympic soccer during the 2028 Los Angeles Games, including the high-stakes men's and women's semifinals and finals. As reported by NBC Los Angeles, Jens Weiden, CEO of the Rose Bowl, couldn't contain his excitement about the stadium welcoming "tens of thousands of folks here to enjoy" these pivotal matches.

Mayor Victor M. Gordo expressed his pride in Pasadena being a Venue City in support of the main event in Los Angeles, as detailed in a city announcement. The escalating excitement comes with responsibilities as the agreement outlines the collaborative efforts between the City of Pasadena and the LA28 Organizing Committee, whose dance together will be choreographed step by step, culminating in final agreements by October 2027.

With the Rose Bowl's long-standing history in the Olympic realm, LA28 CEO Reynold Hoover's praise was not unfounded, announcing the Rose Bowl as "only the second venue in the world" to host events for three separate Olympics. Furthermore, as stated by KTLA, there's a nostalgic nod to the past—it was at this very venue that over 100,000 fans witnessed the 1984 gold medal soccer match.

Pondering the economic impact, Michael Ross, CEO of Pasadena Center Operating Company, hailed the opportunities, expecting tourism to have a significant effect on the region.