In Detroit's Corktown neighborhood, the historic Red Arrow Soda Factory has been repurposed into the 28-unit Red Arrow Lofts. Formerly accommodating the production of popular beverages including Orange Crush, the late-19th-century building at 1567 Church St. has been transformed into modern living spaces while preserving its industrial character. The developer, Hunter Pasteur, diligently worked to maintain the structural integrity and historical elements of the building, taking community input which heavily favored preservation over demolition for additional parking. "I've never had many communities tell us we want less parking," Hunter Pasteur CEO Randy Wertheimer told The Detroit News, emphasizing the unique nature of this development.
The lofty residential units feature high ceilings, exposed beams, and concrete floors, juxtaposed with modern amenities like stainless steel appliances and quartz countertops. The building's history is acknowledged through curated murals and artwork, reflecting the area's vibrant past. As reported by dbusiness, Seth Herkowitz, partner and COO of Hunter Pasteur, stated, "We set out to preserve the industrial spirit of the space while honoring its legacy. From curated artwork to murals celebrating Red Arrow’s history, every detail keeps the soul of this building alive."
Market-rate rents at Red Arrow Lofts begin just under $2,000 per month for one-bedroom units, with two-bedroom options reaching the low $3,000s. To support affordability, 10% of the units are reserved for those earning no more than 60% of the area's median income. This initiative forms part of a broader affordable housing scheme across the entire Perennial Corktown project, as mentioned in further detail by Detroit Free Press. Additionally, the complex offers residents access to several high-end amenities such as a rooftop pool deck, fitness center, co-working spaces, and retail establishments like Corktown Tap House and Haraz Coffee.
The conversion of the factory into loft apartments marks Hunter Pasteur's first adaptive reuse development, setting a new precedent for future projects. Resident feedback suggests the communal aspects of the development are particularly desirable. "Social spaces, places for people to gather and create relationships and friendships, are very important," Randy Wertheimer explained to Detroit Free Press. He further shared insights into how listening to residents' preferences can directly impact lease renewals – a testament to the importance of community-driven development.
With 80% of residential leases and all retail spaces already filled at Perennial Corktown, the Red Arrow Lofts continue to add to Corktown's vibrant, walkable appeal.
