Chimney Rock State Park is officially back in business after Hurricane Helene's wrath left it closed for repairs last year. Governor Josh Stein was on site to cut the ribbon and introduce a fresh call to action for travelers to "Rediscover the Unforgettable" Western North Carolina. Visitors hoping to reconnect with the park's beauty will need to plan ahead, as access is restricted to advanced reservations with hours from Friday to Monday.
In a notable move, Governor Stein took the opportunity to sign the Disaster Recovery Act of 2025 - Part II, which emphasizes the continuance of efforts to assist the region's economy bounce back. "Let's make sure to significantly help our neighbors know we haven’t forgotten them," Governor Stein told attendees, suggesting that a summer trip or weekend away in the area could be beneficial to the recovery process. First Lady Anna Stein and the state's tourism players also echoed sentiments of support, urging North Carolinians to invest their leisure time and money into the region's touristic renaissance.
Despite the damage to key infrastructure, such as roads and bridges, spirited collaborations between state departments and local partners have successfully restored accessibility to the natural wonders of Western North Carolina. The Department of Transportation Secretary Joey Hopkins acknowledged the exhaustive work his team has put in to fix the damage caused by Hurricane Helene, with a commitment to continue until complete restoration is achieved.
Visit NC has spent the last nine months keeping the story of Western North Carolina alive, and now, with the governor's office, they are spearheading the “Rediscover the Unforgettable Western North Carolina” campaign, set to deeply engage local businesses in promotion efforts. "Whether you're a foodie, a hiker, or a waterfall enthusiast, Western North Carolina has the unique experiences that make every trip here unforgettable," Visit NC Executive Director Wit Tuttell emphasized the region's diverse appeal, according to the Office of the Governor.
Music and cultural connections play a role too, with Eric Church, a native son of the area, lending his voice to a new video for the initiative. "I'm proud to be from Western North Carolina. It's where I was born, it's where my soul finds rest," Church said, conveying a heartfelt endorsement of his homeland. Meanwhile, Governor Stein also continues to push for federal disaster relief funds for the broader recovery of North Carolina, including housing recovery programs for those affected by the hurricane, as per the Office of the Governor.
