Wisconsin and parts of Upper Michigan are on the lookout for a special kind of ambassador—a four-legged one. Wisconsin Public Service (WPS) is calling upon its customers to nominate their canine companions as the next face of safe digging advocacy. This unique initiative aims to impart a crucial message regarding underground utility safety: "Call 811 at least three days before you dig," as reported by Seehafer News. This call to action encourages the community to avoid potential hazards when undertaking excavation projects, no matter the scale.
Not to be outdone, We Energies too has sent out a similar call within their service areas seeking out the next 'ambassadog.' Customers interested in participating need only to snap a couple of photos of their furry friend, preferably in action, digging soil or enjoying their favorite excavation site then visit the We Energies website to submit their entry by the cutoff on July 10, FOX 6 Now outlined the participation details; the chosen ambassadog will become a furry figurehead in an upcoming campaign stressing the importance of the 811 helpline.
The honor of being selected as the 'ambassadog' carries with it more than ceremonial prestige. The crowned canine will bear the responsibility of fronting a crucial campaign, slated to begin in August, aiming to raise public awareness about the diligent steps one must take before breaking ground—an essential preventive measure to circumvent damage to vital underground infrastructure. This information was corroborated by TMJ4, which further clarified the purpose of the campaign in promoting safe digging practices.
