In the face of the debilitating flash floods that have wreaked havoc across Texas, Lipton Hard Iced Tea has stepped in with a relief initiative targeting the most affected areas. Announced on July 21st, the beverage company's program pledges to contribute financially to the Kerr County Flood Relief Fund through the sale of its products. As reported by FOX 7 Austin, this corporate-fueled aid will come from proceeds of 12-packs sold statewide, from now to the end of August, with donations capped at $30,000.
The program is not merely a charitable gesture but a calculated effort to also engage consumers directly in the relief process. Lipton's brand director, Lisa Texido, was quoted as saying, "We believe in showing up for communities when they need it most," a sentiment emphasized by the brand's commitment to stand by the Texan community that has supported them since their launch. Indeed, Texido told CW33 that Texas has shown a lot of love to the brand, and thus, their drive to give back is strong.
Participating retailers around Texas will prominently feature Lipton Hard Iced Tea products during this period. Each purchase of a 12-pack is set to directly bolster the company's contribution towards the Kerr County Flood Relief Fund, managed by the Community Foundation of the Texas Hill Country. The fund aims to offer both immediate and long-term relief to those affected by the recent floods.
About Lipton Hard Iced Tea: The alcoholic beverage is a blend, featuring real Lipton-brewed tea, natural flavors, and a triple-filtered malt base. Flaunting a 5% ABV, it's available in several flavors, including Lemon, Peach, Strawberry, Half & Half, and Citrus Green Tea. As Texans continue to struggle with the aftermath of the floods, they can now seek to slowly rebuild, partly bolstered by this corporate act of solidarity, eagerly contributing to the local relief efforts.
