The City of Jacksonville has rolled out a new video as part of their clean city initiative, aiming to motivate locals to combat litter and blight. "Keep Jax Cute, Don’t Pollute" features an array of community voices, including Mayor Donna Deegan, hip-hop artist Mal Jones, and enthusiastic students from Global Outreach Charter Academy. The video emphasizes community collaboration through music and dance at iconic city locations and is available to view on the city’s digital platforms.
In a statement obtained by the official news release by the City of Jacksonville, Mayor Deegan expressed her pride in the city’s efforts, “This campaign is fun, creative, and speaks directly to our community’s heart. I’m so proud of our students and local artists for helping us spread the message: ‘Keep Jax Cute, Don’t Pollute!’” The campaign isn’t just about being tidy; it's a call to action for residents to show their love for Jacksonville by keeping the environment free of litter. Moreover, the initiative includes a competitive edge with the Jax Litter League, a program where cleanup teams vie for Jaguars swag and game day experiences.
Mal Jones, who brings a blend of rhythm and civic engagement to the effort, told the City of Jacksonville, “Music has the power to connect and motivate. Partnering with the City and these amazing students to promote a cleaner Jacksonville is something I’m proud to be part of. We’re showing that keeping our city beautiful can be cool, creative, and community driven.” His involvement stirs up the tune of activism, aligning beats with brooms and bars with bins.
The video showcases Mayor Deegan, Jones, and the students dancing and singing against the backdrop of city parks — a visual feast designed to inspire a litter-free lifestyle. It's an attempt to harness culture in service of cleanliness and community pride. Jacksonville residents can now watch and share the “Keep Jax Cute, Don’t Pollute” video on the City of Jacksonville’s official website, as well as on other social media channels like Facebook, Instagram, LinkedIn, YouTube, and X.
