H‑E‑B is planting a more‑than‑50,000‑square‑foot electronic fulfillment center at the high‑traffic FM 423 and U.S. 380 crossroads in Frisco. State filings put the project at roughly $14.4 million, with construction penciled in for summer 2026 through mid‑2027. Situated next to one of the grocer’s existing Frisco stores, the facility will handle curbside and home‑delivery orders to take pressure off the aisles.
A filing with the Texas Department of Licensing and Regulation lists the project as “HEB Frisco eFC,” with an estimated cost of $14,439,910, a 51,599‑square‑foot footprint, a July 6, 2026 start, and a June 5, 2027 completion, according to the Texas Department of Licensing and Regulation.
An H‑E‑B spokesperson confirmed to MySA that the fulfillment center will rise adjacent to one of its Frisco stores, appearing closest to the Highway 380 and University Drive location. The company says the eFC is designed to absorb surging online orders and cut congestion inside the neighboring store.
What The Center Will Do
H‑E‑B’s electronic fulfillment centers stock the same items found in stores and are dedicated to packing curbside and home‑delivery orders, freeing floor space and improving on‑shelf availability for shoppers. The grocer points to a similar 55,000‑square‑foot e‑commerce facility in Cibolo that opened last year as a model for how automation and dedicated space boost capacity, per H‑E‑B’s newsroom.
Where This Fits In North Texas
The Frisco filing lands amid an assertive North Texas expansion from H‑E‑B; MySA notes the grocer has opened multiple DFW‑area stores in recent years. Most recently, H‑E‑B opened a 131,000‑square‑foot store in Rockwall on Oct. 29, another hint that more local fulfillment capacity is needed, according to The Rockwall Times.
Timeline And Local Impact
The TDLR record lists the project as privately funded and currently “Project Registered,” a formal step that precedes local permits and utility sign‑offs, per the state filing. If H‑E‑B stays on the posted timetable, groundwork and staging around FM 423 and U.S. 380 would begin in mid‑2026.
H‑E‑B hasn’t released hiring projections for the Frisco eFC, but its recent Rockwall opening brought on roughly 750 local Partners, signaling the scale big new H‑E‑B facilities can bring, according to The Rockwall Times. State filings and company releases indicate the Frisco eFC is another logistics piece aimed at speeding curbside and delivery for North Texas shoppers, with more details to come as permitting and construction advance.
