The City of Denison has been officially recognized by Travel Texas, after completing a detailed certification process, as a Tourism Friendly Texas Certified Community, an accolade that points to the city’s commitment to fostering tourism and its potential for spurring economic growth and job creation. According to a statement from Governor Greg Abbott's office, this designation is expected to bring more visitors to Denison, contributing to Texas's already substantial tourism industry which reportedly supports 1.3 million jobs and nearly $200 billion in economic impact annually.
“Tourism is critical to both our local and state economies,” Governor Abbott said, as per the Office of the Texas Governor. His encouragement for other Texas communities to seek this certification suggests an envision where local tourism and jobs across the state burgeon. Denison now proudly carries multiple accolades, being not only certified as Tourism Friendly, but also as Film and Music Friendly.
Denison officials have expressed their community's identity and efforts in achieving this status. “This certification isn't just an accolade; it's a powerful affirmation of the heart and hustle of our residents," Representative Shelley Luther told the Governor's office. Mayor Robert Crawley added, highlighting the vibrant offerings of Denison, “Earning the Tourism Friendly Texas certification reflects the work our community puts into creating a city that people want to visit and return to time and again.”
The tourism sector is a significant one with interests spanning diverse fields. From a picturesque downtown to the draw of Lake Texoma, Denison positions itself as a prime destination for visitors seeking authentic Texas charm. “It’s a milestone that reflects our commitment to thoughtful tourism development,” Denison Tourism Manager Jordan Starr elucidated about the city's recent certification. More information about the program can be found on the state government's website.
