H-E-B is making a major land play in North Texas, snapping up more than 600 acres in the small town of Valley View in Cooke County for what it describes as a master-planned supply chain campus. The broad swath of land sits along Interstate 35 and East Lone Oak Road, roughly 60 miles north of Fort Worth and about a 17-mile drive from Denton. At more than 600 acres, the site would be larger than Southern Methodist University by acreage. Company officials say the project will roll out in phases, but are not yet sharing a construction timeline.
Company statement and scope
According to The Dallas Morning News, H-E-B framed the deal as a long-term move to shore up its logistics network across a fast-growing region. "Buying this property marks the first step in developing a master-planned campus that will strengthen our ability to serve more Texans," Carson Landsgard said in a company statement. The facilities are expected to be built in multiple phases to support supply chain operations across North and West Texas.
Part of a bigger North Texas push
The Valley View purchase slots neatly into H-E-B’s broader strategy of quietly accumulating land across the Metroplex. The Real Deal reported a roughly 95-acre buy in Pilot Point last year, and H-E-B has detailed other recent property acquisitions and store announcements across D-FW as the grocer builds out its footprint beyond its initial Frisco opening in 2022.
What the land could mean locally
Commercial real estate watchers say big land assemblies like this are all about long-game logistics and steering where future retail clusters take shape. Moves of this size can help secure key distribution corridors and often nudge local infrastructure and retail investment, according to reporting by Bisnow. Controlling a massive parcel along I-35 gives H-E-B quick highway access to growing suburbs and plenty of room for warehouses, fulfillment operations, and other facilities that support future stores.
What to watch next
For now, the project is still in early planning. H-E-B has not disclosed the terms of the purchase and has yet to put a date on when construction might begin, The Dallas Morning News reported. The paper also noted that the company is scheduled to open a store in Forney next week, underscoring how this latest land grab fits into an aggressive regional expansion strategy rather than a one-off real estate deal.
