Reyn Spooner is planting its flag on Kalakaua Avenue in Waikiki, taking over the former Volcom space inside the Pualeilani Atrium Shops at the Hyatt Regency. It will be the brand’s first storefront directly on Kalakaua and its third location in Waikiki, with doors scheduled to open next Sunday. The move adds another homegrown alohawear name to one of Hawaii’s most hotly contested retail stretches between the beach and the resort towers.
As first reported by Pacific Business News, the new lease covers the former Volcom unit located between Stoke House and Alamea in the Pualeilani Atrium Shops. The outlet notes that this will be Reyn Spooner’s first brick-and-mortar on Kalakaua Avenue and its third outpost in Waikiki overall.
Prime Kalakaua Spot Inside the Hyatt
The Pualeilani Atrium Shops sit inside the Hyatt Regency Waikiki Resort & Spa at 2424 Kalakaua Avenue, directly across the street from Waikiki Beach, according to the Pualeilani Atrium Shops website. The three-level, open-air layout is designed so that hotel guests and beachgoers naturally flow past the storefronts, which helps explain why coastal and lifestyle brands covet that frontage.
Reyn Spooner Keeps Building Its Waikiki Footprint
The Kalakaua address is the latest step in Reyn Spooner’s slow-and-steady expansion in Waikiki. Pacific Business News has previously tracked the company’s openings at Waikiki Beach Walk and other resort-oriented retail centers, and this new lease continues that pattern. The brand’s growing cluster of Waikiki locations mirrors demand for locally themed apparel and souvenir-friendly designs, along with a broader comeback in visitor shopping.
What the Lease Signals About Kalakaua Retail
Leasing materials and market listings describe Pualeilani as a high-traffic resort retail hub, which makes its units especially sought after. Colliers, which handles leasing for the center, has highlighted the property’s Kalakaua frontage and its limited space, while commercial listings for 2424 Kalakaua call out co-tenants like Volcom, Stoke House and Alamea to underscore the center’s retail pull. Landing a corner in that mix suggests Kalakaua’s status as a proving ground for brands that want to be in front of Waikiki foot traffic.
What Shoppers Can Expect
Reyn Spooner, which is marking its 65th anniversary this year, is best known for its reverse-print aloha shirts, beachwear and Hawaii-inspired patterns, according to the company’s own materials. The Kalakaua shop will give both visitors and residents another convenient stop to pick up locally styled apparel and island-specific prints right in the middle of Waikiki’s main drag.
