Gene Simmons is turning the volume down on his Beverly Hills price tag, cutting the ask on his modern hillside home to $12.5 million in the latest round of discounts. The move trims nearly $1.5 million from the original price and keeps the glossy spread in play for a new owner.
According to Realtor.com, the home first landed on the market at $13.99 million, dipped to $13.49 million in September, and has now slid to $12.5 million. All told, that is about $1.49 million in price cuts from the original ask.
Why He Listed
Simmons bought the Beverly Hills property in 2021 for roughly $10.5 million, according to The Wall Street Journal. In that interview, he made it clear he would vet prospective buyers, warning that “you don’t want some schmuck in the place you call home,” the paper reported.
What The House Offers
The 7,700-square-foot modern home, designed by Swiss architect Roger P. Kurath, features four bedrooms, five bathrooms, a gallery, and a purple-carpeted home theater, plus a 1,800-square-foot deck with a 40-foot glasslike infinity pool, per Architectural Digest. Listing agent Lisa Young of Compass calls it “a rare example of Swiss architectural mastery,” and the home’s durable, high-tech systems are a repeated selling point.
Portfolio Shuffle
The Beverly Hills listing is just one piece of a broader real estate shuffle. Simmons listed and later sold a Henderson, Nevada, property after buying it along with an adjacent lot, a transaction reported by the Las Vegas Review-Journal. He and his wife now appear to be living full-time in a 14,500-square-foot Malibu blufftop home they bought for about $25 million in September 2024, according to Realtor.com.
At $12.5 million, the Beverly Hills property has become a test of demand for high-end modern architecture in Los Angeles and a question of whether a tighter asking price will be enough to lure a buyer who meets Simmons’ famously strict standards. The listing remains active with Compass.
