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North Side Scores New York Slice As Pepperoni's Hits San Antonio

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Published on February 11, 2026
North Side Scores New York Slice As Pepperoni's Hits San AntonioSource: Google Street View

Pepperoni’s Pizza, the Houston-born chain known for New York-style pies, is set to open its first San Antonio outpost this year on the city’s North Side, giving Bulverde Crossing a fresh slice of the action. The shop is planned for roughly 1,200 square feet at the Bulverde Crossing shopping center and has been under buildout since spring 2024. While permit paperwork initially targeted a December 2025 finish, local signage and hiring activity point toward an early-2026 debut. North Side residents should soon have a new pickup-and-delivery option for pies, wings and salads.

According to a permit filed in 2024 and reported by WhatNow, construction on the Bulverde Crossing unit began in April 2024 and the buildout was originally targeted for completion by the end of 2025. The permit record lists the tenant space at about 1,200 square feet, a size that typically favors pickup and delivery over large dine-in operations. That public filing is still the clearest timeline available, even as openings sometimes slide past initial permit estimates.

CultureMap San Antonio reports that a corporate representative confirmed the company is planning a San Antonio debut but would not give a firm opening date. The outlet also noted neighborhood posts about a new sign at Bulverde Crossing and said job listings tied to the location have started appearing. Taken together, the reporting points to an arrival in the near term, with local coverage calling the target window “early 2026.”

Pepperoni’s traces its roots to 1990, when founder Ray Salti opened the first store in the Houston area, and the chain now lists more than 20 locations on its Pepperoni's Pizza. The company emphasizes premium ingredients, including a tomato-sourcing partnership with DiNapoli Brand Tomatoes, and highlights gluten-free and vegan options alongside its core pizzas and wings. That positioning helps explain the brand’s growth across Texas suburbs and why franchisees have pursued additional markets.

What to Expect at Bulverde Crossing

Menu items identified by WhatNow and on the chain’s site include signature pies such as the Supreme, the New Yorker and the Pepperonis Special, the latter topped with pepperoni, Canadian bacon, mushrooms, peppers, black olives and fresh tomatoes. The concept also lists wings, salads and desserts, with a variety of dietary options. Given the footprint and the brand’s typical service model, customers can expect a strong focus on pickup and delivery when the location opens.

A Crowded Market, But Room to Grow

San Antonio’s pizza scene mixes long-running independents and occasional chain comebacks, so an outside brand staking a North Side claim is nothing new. Express-News and other local outlets documented the return of chain concepts last year, suggesting there is appetite for both nostalgic and newer entrants. Pepperoni’s will now test whether its blend of premium ingredients and affordable specials can win North Side customers alongside local favorites.

Pepperoni’s has not posted an official opening date; a corporate representative told CultureMap San Antonio that the company could not confirm an exact day. For now, the permit record, the storefront signage and online hiring notices are the best signals that the first San Antonio slice is imminent. We will update when the company announces a formal opening day and any soft-open plans.