SeaWorld Orlando is gearing up for a fresh wave of attractions, including a new headliner and several still-under-wraps experiences, as parent company United Parks & Resorts tries to jolt attendance and guest spending after a softer year for the chain.
Company report shows softer attendance and revenue
In its latest earnings release, United Parks & Resorts reported that its parks welcomed about 21.2 million guests in fiscal 2025, generating roughly $1.66 billion in revenue, with net income of around $168.4 million, according to PR Newswire. Attendance dipped about 1.8% year over year, even as in-park per-capita spending inched up.
Local reporting: new SeaWorld projects are coming
The Orlando park is in line for more than just one new ride. Local coverage of the company’s earnings materials highlighted that SeaWorld Orlando is slated to receive additional, unannounced experiences as part of a broader 2026 push. As the Orlando Business Journal reported, the company framed these projects as part of an investment strategy aimed at driving future visitation.
SEAQuest: Legends Of The Deep
Headlining the list is SEAQuest: Legends of the Deep, described by the company as a submersible-style undersea adventure that drops guests into vivid ocean environments and encounters with marine life. The attraction is included on a roster of 2026 openings and upgrades distributed to investors and the press, according to PR Newswire.
Why new rides matter
The new-build energy is arriving at a tense moment in Central Florida, where SeaWorld is jostling with major expansions at Disney and Universal for a share of tourists’ time and cash. Industry observers say big, marketable attractions are still the fastest way to reset guest interest in a crowded field. Inside the Magic notes that parks across the country are leaning harder on events, concerts, and immersive experiences to bring back both one-day visitors and annual passholders.
More concerts and events in 2026
On top of the new ride slate, United Parks is doubling down on live entertainment. Company materials outline a coast-to-coast live music series set for 2026, with concerts included in park admission as part of an expanded events calendar. The SeaWorld concert lineup is featured alongside the attraction plans on United Parks & Resorts' investor site.
What executives say
Company leaders are pitching the new attractions and events as both a course correction and a long-game strategy. They have emphasized tighter cost controls while prioritizing guest-facing investments intended to lift demand, a message that arrives alongside the promise of SEAQuest and other additions. That combination is meant to reassure investors and fans that SeaWorld Orlando will stay firmly on Central Florida travel itineraries, Inside the Magic reported.
For Orlando visitors, it all adds up to another season of watch-this-space. Specific opening dates, passholder previews, and detailed ride information are expected to roll out as projects move from investor decks into active construction and testing. Until then, SeaWorld and its parent company say they will rely on concerts and festivals to keep guests coming back through 2026.
