Shanghai-based TEAPULSE has opened a flagship location in Manhattan’s Koreatown at 65 West 30th Street and plans to expand to additional locations across the borough. The menu features milk teas and fruit-infused lemonades alongside a selection of baked goods. The new store adds another grab-and-go option for office workers and beverage customers in Midtown.
According to Eater, the Koreatown flagship opened on Friday, January 30, at 65 West 30th Street. The Manhattan rollout also added outposts on Canal Street, near Madison Square Park, and by Central Park. Those newcomers build on earlier TEAPULSE locations in Queens and Chinatown.
TEAPULSE pitches itself as the U.S. arm of Jidong, a 19-year-old operator that the company says runs more than 2,000 stores around the world, and told Patch it "rapidly expanded across Asia" before bringing its premium teas and pastries to the United States. The brand frames its style as a mix of traditional tea technique and modern, wellness-focused recipes.
The menu leans into classic milk teas, a lighter Silky Milk Tea, cheese teas, and fruit blends, plus TEAPULSE’s signature tea-infused lemonades that the company markets as antioxidant-rich. Per TEAPULSE, U.S. shops also spotlight a bakery program built around pastel de nata, flaky Portuguese-style egg tarts with a creamy custard center.
Early coverage highlights signature flavors like Orchid Blanc, Jasmine, Osmanthus, and Amber Ceylon, with toppings that run from tapioca pearls to cream cheese floats. WhatNow and other outlets report that TEAPULSE is planning monthly menu rotations, with fruit-forward lemonades such as strawberry, grape, and pink guava rotating through alongside the milk tea staples.
Where the Koreatown Cafe Sits
The flagship at 65 West 30th Street lands squarely in Manhattan’s Koreatown near Sixth Avenue, a compact stretch known for crowded lunch rushes and steady tourist foot traffic. The Infatuation has already slotted the address into its list of recent neighborhood openings.
What This Means for the Local Tea Scene
TEAPULSE’s expansion in Manhattan introduces another international brand to the city’s bubble tea market. The company currently operates locations in Queens, including Flushing, Bayside, and Fresh Meadows, as well as two shops in Chinatown. Its approach combines neighborhood storefronts with centrally located flagship stores, according to its website.
TEAPULSE plans to update its menu monthly, featuring seasonal lemonades and pastry offerings. Store hours and promotions may vary by location, so checking local listings is recommended for current information.
