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Big Island Kupuna Says Phone Pitch Swapped His Auto Coverage For Costly Life Policy

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Published on March 10, 2026
Big Island Kupuna Says Phone Pitch Swapped His Auto Coverage For Costly Life PolicySource: Unsplash/ Vlad Deep

An 85-year-old Volcano kupuna says a quick phone sale left him paying thousands of dollars into a life insurance policy he never meant to buy, and state regulators are waving a big caution flag for seniors who get pitched over the phone. The family’s fight to get his money back shows how a small policy can quietly chip away at a tight retirement budget.

Family says mailer and call led to costly mix-up

Arthur Russell says it started with a mailing and ended with a phone call. He believed he was arranging auto insurance over the phone, but what he actually bought was a life insurance policy with a $5,000 face amount that costs about $1,000 a year.

His daughter, Kelli, said she only realized what was happening when Prudential contacted her father asking him to update a debit card. By that point, she said, he had already paid more than $3,000 into the plan. "I don't remember signing anything," Russell told Hawaii News Now.

Regulators highlight refund window and complaint options

When the family asked for a refund, they say Prudential told them it needed proof that Arthur did not have the mental capacity to manage his own affairs. Kelli described that request as frustrating and intrusive, especially after watching the premiums pile up.

Hawaii’s Insurance Division says it can step in when consumers file formal complaints and is reminding buyers that state law includes a 10-day “free look” period that allows people to cancel a new policy and get a full refund. Consumers who are worried about a sale can submit an online complaint, email [email protected], or call 1-844-808-DCCA (3222), according to the DCCA consumer fraud guide.

Insurance chief urges seniors to be wary of phone pitches

Insurance Commissioner Scott Saiki said his office logged more than 20 complaints about life insurance sales last year and urged families to treat unsolicited telephone pitches with extra suspicion.

"Generally speaking, telephone sales are kind of suspect," Saiki said, adding that kupuna should loop in trusted family members and work only with reputable, licensed agents, as reported by Hawaii News Now.

Practical steps for kupuna and caregivers

Regulators and consumer advocates say seniors and caregivers should slow the process down, insist on written documents, and refuse to give out bank or debit card information to unsolicited callers. Before committing to anything, families are encouraged to verify that the person selling the policy is licensed and in good standing.

The National Association of Insurance Commissioners provides tools to check producer licenses and review complaint histories so families can vet offers before they sign; see the NAIC for searchable resources.

If you think you were sold a policy improperly

For anyone who suspects they were talked into a policy they did not fully understand, regulators recommend documenting every call and mailing, keeping bank statements and policy notices, and contacting your financial institution to stop payments if that makes sense for your situation.

Filing a complaint with the Insurance Division, backed up by those records, gives regulators and insurers a clearer trail to follow and can help them determine whether premiums should be returned or other corrective action is needed.