Bun B is saddling up Trill Town for a return to RodeoHouston, turning a stretch of NRG Park into a western-themed hangout built around his Trill Burgers brand. The pop up is set to mix food, DJs, merch and a full bar across a tented footprint that grew into a full-on “town” last season. Fans can look for familiar Trill staples, more places to sit and a few new barbecue twists.
What’s returning to the grounds
The roughly 9,000-square-foot Trill Town is set just inside the McNee Gate on Kirby Drive, this time with expanded seating and Rodeo-only menu items. For 2026, the setup trades last year’s Truth BBQ partnership for a fresh collaboration with J-Bar-M Barbecue, according to Houston Chronicle. Trill Lemonade is back in regular and strawberry, plus an all-new purple desert pear flavor. Trill Tenders are returning as well, alongside new merch and entertainment. “We knew we needed to bring back Trill Town even bigger and better than last year,” Bun B told the paper.
Local coverage
Local TV jumped on the news March 2, with Click2Houston airing a short segment and posting a quick write-up noting that Trill Town is headed back to the HLSR this year. The station underscored how the activation has turned into a Rodeo fixture for Houston crowds, calling out the crossover between food and music that Trill Town brings to the grounds.
How it fits into RodeoHouston
The Houston Livestock Show and Rodeo runs March 2–22, 2026, according to the event’s official release. Trill Town first leveled up into a large, 9,000-square-foot destination last season and helped drive a broader move toward branded, experiential food zones at the Rodeo, per Eater Houston.
What fans should know
Bun B is not listed on the 2026 Rodeo concert lineup, but his imprint will still be hard to miss. Rodeo concessions will again sell Trill Burgers inside the stadium, and Trill Town is slated to host guest DJs March 6–8, according to Houston Magazine. Limited-run menu items, exclusive merch and scheduled performances are lined up to keep Trill Town among this season’s biggest food-and-music draws at RodeoHouston.
