Annie Segal, daughter of late Los Angeles retail legend Fred Segal, is testing the market in Toluca Lake, quietly putting her freshly overhauled estate up for $9,995,000. The gated early 1950s two-story sits on nearly three-quarters of an acre and offers roughly 5,000 square feet of living space, with multiple living rooms, a pool house, and layered gardens. Segal bought the property in 2024 and teamed with design partner Marieke Ochtman of Asom Home for a top-to-bottom renovation. The listing is being handled by high-end agents at Carolwood Estates.
Listing, price, and sales history
The Douglas Elliman listing pegs the property at 4343 Forman Ave with an asking price of $9,995,000 and about 4,927 square feet on a 0.743-acre lot. It describes a five-bedroom layout with five full baths and a powder room, along with gated parking and a separate pool house. Public records tracked on Realtor.com show the house sold for $4.8 million in 2024, roughly half the current ask. The Real Deal notes the listing is held by Jonathan Mogharrabi and Marci Kays of Carolwood Estates.
Renovation and interiors
As outlined by Robb Report, Segal and Asom Home partner Marieke Ochtman went far beyond cosmetic tweaks, replacing the roof, electrical, and plumbing while keeping original details like peg and groove floors and custom woodwork intact. The refreshed interiors mix vintage touches, including a seated bar and a vintage jukebox, with modern comforts such as a professional Hallman range in the kitchen, a mirrored exercise room with sauna, and a bonus room wrapped in Spoonflower patterns. The primary suite is described as having dual vanities, an oval soaking tub, and a walk-in shower.
Grounds, pool house, and privacy
Set behind a gated circular drive and framed by sculpted native plantings, the property’s park-like grounds were landscaped by Orca Living and center on a seamless pool and spa with a Baja shelf and multiple outdoor seating areas. Douglas Elliman highlights the pool house as a fully appointed guest suite or studio and notes an attached two-car garage. For buyers seeking privacy in Toluca Lake, the parcel offers rare flat grounds and mature screening in a neighborhood long favored by actors and producers.
Why the listing matters
The current ask works out to roughly $2,029 per square foot, a sharp jump from Segal’s 2024 purchase, according to The Real Deal. The timing also lands as the Fred Segal name is back in the spotlight: Canada-based retailer Aritzia acquired the Fred Segal brand and leased the Melrose flagship earlier this year, per Retail Dive. Fred Segal founded his namesake business in the early 1960s and helped define what came to be known as California cool; he died in 2021 at age 87, as reported by the Los Angeles Times.
Photos and spec sheets are available through the listing, and agents have scheduled open houses today and Friday. With the renovation handled and the grounds already dialed in, expect the house to attract buyers hunting for a turnkey Toluca Lake compound that blends vintage bones with modern systems.
