Supra Revolving Sushi Bar, a New Jersey-based all-you-can-eat revolving-sushi concept, is taking over the former Hooters at Tinseltown on Jacksonville's Southside. The freestanding sports-bar building is set to be reimagined as a conveyor-belt sushi spot where diners can grab plates as they glide past or tap in custom orders on touchscreens. For Southside regulars, it is one more sign that quirky, tech-forward dining is moving into spaces once dominated by legacy chains along busy retail corridors.
As reported by the Jacksonville Business Journal on March 27, Supra has signed a lease for the building that previously housed the Southside Hooters. The report did not include an opening date or lease terms, and while it confirmed Supra as the incoming tenant at Tinseltown, it did not offer a construction schedule or grand opening timeline. The story also noted that city permitting details and official comments from the operator were not yet available.
From Linden, N.J., to Jacksonville
Supra opened its first location in Linden, New Jersey, in August 2025, bringing its revolving belt and all-you-can-eat format to Aviation Plaza. Milbrook Properties highlighted that debut, which set the template for Supra's tech-heavy, high-turnover approach. Trademark records show that the SUPRA REVOLVING SUSHI BAR name was filed earlier this year, and Justia Trademarks lists recent filings tied to the concept's operators.
What the Space Used To Be
The Tinseltown building at 4521 Southside Blvd. closed as a Hooters on June 4, 2025, after an 18-year run, leaving a roughly 6,430-square-foot freestanding restaurant ready for a new tenant. Property records and reporting from the Jax Daily Record show the parcel sits on about 1.63 acres and has been owned by MLE Restaurant Group LLC since 2005. Swapping a wings-and-sports hangout for a conveyor-belt sushi concept fits a broader regional pattern of repurposing large, single-tenant restaurant buildings instead of tearing them down.
Why This Matters
Revolving sushi, the conveyor-belt and tablet-driven dining style popularized by chains like Kura, has been rolling into new markets as operators chase novelty and steady group traffic. Coverage of Kura's expansion in New Jersey and other states points to a business model that leans on automation and faster table turns to make big spaces pay off. NJBIZ has detailed that growth, which helps explain why landlords might warm to an all-you-can-eat conveyor operator for a sizable standalone building.
Supra's lease could reshape lunchtime and dinner patterns around Tinseltown, although the Jacksonville Business Journal notes there is still no publicly announced opening date or construction timetable. The Jacksonville Business Journal is the first local outlet to report the deal, and city permits or job postings will likely be the next clues for when the revolving belt starts spinning. For now, Southside diners can officially add conveyor sushi to the growing list of new concepts heading their way.
