Bay Area/ San Francisco

Wine Country Braces As ‘No Kings 3’ Marchers Take Over The Streets

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Published on March 26, 2026
Wine Country Braces As ‘No Kings 3’ Marchers Take Over The StreetsSource: Bradley Andrews on Unsplash

Sonoma and Napa are gearing up for a day of wall‑to‑wall demonstrations on Saturday, as “No Kings 3” organizers roll out rallies and marches in more than a dozen North Bay towns. From mid‑morning gatherings on Sonoma Plaza to late‑afternoon marches in Santa Rosa, plus smaller actions in Petaluma, Sebastopol and Graton, organizers describe the day as a peaceful, coordinated pushback against federal policies they argue are chipping away at democratic norms.

Where To Go And When

Plans differ by town, but the rough outline is set. Sonoma Valley is slated for an 11 AM to 1 PM rally at Sonoma Plaza. Petaluma’s Walnut Park is planning a gathering from roughly noon to 2:30 PM, and Graton’s downtown demonstration is scheduled for noon to 1 PM. Other North Bay communities, from Healdsburg to Jenner, have shorter marches and meetups on the books. Those times and locations are listed on local community calendars and event pages, as reported by Sonoma Sun.

Who's Organizing And The Santa Rosa Route

Indivisible Sonoma County, working with a network of local volunteers, is handling routes, permits, volunteer coordination and on‑site safety teams. In Santa Rosa, organizers say two marches will start at 3 PM, one beginning at Santa Rosa Junior College and another at Juilliard Park, and the two streams are set to meet at Old Courthouse Square for music and information tables, according to Indivisible Sonoma County.

Turnout And Organizers' Estimates

Organizers are looking to last October’s “No Kings” actions as a sign of what might be coming. On Oct. 18, Santa Rosa’s march drew an estimated 10,000 people, local reporters noted in Sonoma State Star. This time around, organizers and local coverage say they expect several thousand more on March 28 across Sonoma and Napa, for a local total of about 15,000, as reported by The Press Democrat.

Logistics And Safety

Organizers are urging participants to treat the day like a long, slow walk with a lot of company: bring water, sunscreen and comfortable shoes, and follow march marshals’ directions on route and safety. In the lead‑up, they have scheduled sign‑making workshops, information tables and volunteer shifts, and say trained marshals will help keep marches peaceful and on permitted routes. For updated maps, volunteer sign‑ups and last‑minute changes, organizers point people to Indivisible Sonoma County event pages and local community calendars.