The Harvest on 17 King Street in downtown St. Augustine is getting a full-on makeover and a new name. The restaurant is being rebranded as 17 King, with a grand reopening set for May 1, 2026, built around a wine-centered concept that will feature retail wine sales, full dinner service and nightly live music.
Official press release details
According to The Harvest's press release, "On May 1, The Harvest Restaurant will officially reopen as 17 King." The announcement touts a grand reopening party with live music, curated food and wine tastings and giveaways throughout the evening. The release also lays out media contacts and confirms the downtown King Street address for anyone still double checking that the old Harvest spot is the one getting the new look.
Social teasers and business coverage
Local outlet What Now reports that the Jacksonville Business Journal first flagged the transformation and that 17 King has already been teasing the changeover on Instagram and Facebook. As relayed by What Now, the social posts featured images promising "dinner, drinks, live music every night" and urged followers to lock in reservations ahead of the May 1 reveal. What Now also noted that owner Gary McGeddy was not immediately available for comment.
Reservations and event details
OpenTable already lists 17 King and is taking reservations for a May 1 "Grand Opening" experience that lines up with the press release description of live music and curated tastings that night. The OpenTable listing reflects the same address and operating hours historically tied to The Harvest, a clear sign that the transition from old branding to new is already underway behind the scenes.
What to expect on King Street
The new 17 King concept is described as an elevated but approachable wine and dining spot on the Plaza, combining retail wine sales with nightly entertainment and a full food menu, per OpenTable. For those tracking every update, The Harvest's press release directs guests to the restaurant's social media channels for the latest details and lists media contacts for anyone looking to dig deeper into the rebrand.
