The Green Collective is trading in its name for a fresh identity in Cherry Creek. The healthy eats spot will relaunch as Every Little Thing and take over the eatery counter inside Town Pump Provisions, with owner and founder Allison Rifkin planning a brief closure at the start of May for a small build-out. The counter is slated to reopen under the new banner on June 1, pulling Rifkin’s LoHi and Wash Park operations into a single brand designed for growth.
As reported by The Denver Post, the Cherry Creek outpost will run the eatery inside Town Pump Provisions at 2816 E. Third Ave. Rifkin told the paper the new name better fits the next chapter of her business as she gears up to scale beyond her original neighborhoods.
What will change inside
The eatery footprint clocks in at about 720 square feet and will get a quick refresh in May to make room for smoothie equipment and a coffee window aimed at patio customers, BusinessDen reports. Rifkin plans to keep the existing staff at the counter and to roll out the same menu currently served at her Wash Park location. "It's very wholesome and full circle," she told the outlet.
Town Pump's place in Cherry Creek
Town Pump Provisions opened in Cherry Creek last August as a three-part concept that combines a bodega, a fast-casual eatery and an outpost of Little Man Ice Cream. The hybrid setup drew both praise and some side-eye from locals, according to Westword. With Every Little Thing moving into the eatery slot, the bodega shelves and ice cream counter will stay put while operations behind the food counter get a rebrand.
Funding and growth plans
A funding round led by Jeff Zients is helping fuel Rifkin’s expansion push, according to The Denver Post. Rifkin declined to reveal how much capital was raised but said the money is intended to speed up new openings across Colorado and potentially in other states.
What locals should expect
To keep things running smoothly during the transition, Rifkin said Every Little Thing is renting space in a commissary kitchen to serve the new Cherry Creek counter along with her other locations, while she hunts for larger permanent kitchens. She is targeting future stores of at least 1,500 square feet and has flagged Littleton, Golden, Boulder, and Castle Rock as possible next stops, BusinessDen reports. For regulars, the shift should feel low-drama: the menu and many familiar faces behind the counter will stay the same, only the name on the sign will change.
