Houston

Jersey Village Gets Frothy as Feng Cha Plots Boba Takeover at Northwest Crossing

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Published on April 25, 2026
Jersey Village Gets Frothy as Feng Cha Plots Boba Takeover at Northwest CrossingSource: Google Street View

Northwest Houston boba fans, get ready. Feng Cha, the fast-growing bubble tea chain, is setting up shop at the Northwest Crossing shopping center at 13280 Northwest Freeway Suite E in Jersey Village. A newly registered project outlines an interior remodel estimated at about $100,000 for a 1,200-square-foot space, with construction scheduled to kick off in mid-May and wrap in early October, which points to a fall opening. The filing lists Selena Li Li as the tenant behind the new franchise.

Permit details and timeline

According to the Texas Department of Licensing and Regulation's project listing, Project #TABS2026017549 is recorded as a renovation/alteration for "FENG CHA" with a start date of 5/18/2026 and a completion date of 10/5/2026. The record shows an estimated project cost of $100,000, a scope described as a "remodel for a Feng Cha boba tea franchise" and a 1,200-square-foot footprint. The filing also names JAX Design Studio as the design firm and SSS Northwest Marketplace as the building owner.

Local reporting and outreach

According to What Now Houston, the chain is expected to debut by this fall. The outlet reported that it reached out to Selena Li Li and Feng Cha leadership but had not received a response by publication time. For now, the permit is the clearest public sign that the Northwest Crossing center will add another tea shop this year, and it sets the rough window for when locals might see the lights come on.

What Feng Cha serves

According to Feng Cha's About page, the brand launched in Richardson in December 2017 and has since grown into a U.S. teahouse chain with more than 80 shops. It is known for cheese milk foam, "dirty" milk-tea variations and customizable fruit teas. The company highlights fresh ingredients and a cozy teahouse vibe in its marketing, pitching each store as a neighborhood destination for quick drinks and desserts. Franchise materials indicate the brand is actively expanding in Texas markets.

Houston footprint

According to Community Impact, a Feng Cha opened in Bridgeland (Cypress) in 2025, and the chain already operates multiple locations across Greater Houston, underscoring its growing local presence. The Jersey Village spot appears to be part of a broader effort to add more neighborhood stores around the region.

If the permit timeline holds, the buildout should wrap in early October and the store could open sometime this fall. We will keep an eye out for a confirmed soft-opening date from the franchisee or a grand-opening announcement from the shopping center.