Porsche Arlington is gearing up for a big move across the river. The longtime Richmond Highway luxury dealer is planning to leave its current address and build a new, roughly 67,000-square-foot showroom on the former Rosenthal Chevrolet property, then rebrand as Porsche Alexandria. The filing, submitted this spring by the dealer’s corporate group, is described as one of the largest single-site auto investments in the area in recent years. If built, the project would pull Porsche’s local footprint off Richmond Highway and into a larger, modern facility closer to Alexandria’s commercial corridors.
Dealer Group Pitches Super-Sized Porsche Hub
According to the Washington Business Journal, New Country Motor Car Group has filed plans for a roughly 67,000-square-foot Porsche dealership on the site of the former Rosenthal Chevrolet. The group intends to relabel the operation as Porsche Alexandria once the move happens. The proposal would replace decades of automotive use with a single, much larger Porsche center that puts sales and service under one roof.
From Richmond Highway To Little River Turnpike
Porsche Arlington currently lists its showroom at 3100 Richmond Highway, where it has spent years serving as the area’s Porsche retail and service hub. Fairfax County property records show the Rosenthal Chevrolet parcel at 6500 Little River Turnpike, a site that historically contained a roughly 43,884-square-foot Chevrolet building and is recorded under an owner name tied to dealer-group holdings. The new plans would swap that footprint for a much larger showroom with expanded service and display space.
Part Of A Bigger National Dealer Play
Across the U.S., automakers and dealer groups have been rolling out larger, experience-focused showrooms and combined service centers, often to support electrified models and beefed-up service operations. A similar flagship-style Porsche project, a roughly 61,000-square-foot facility, broke ground in East Pasadena earlier this year, illustrating the scale dealers now target, according to Pasadena Now. The extra square footage typically lets dealers centralize sales, delivery and service while layering on more customer amenities.
Early Days On Approvals And Timing
The Alexandria filing is still at an early stage and will need permits and local site-plan review before any demolition or construction can start, the Washington Business Journal reports. Neither the dealer group nor Porsche has announced a construction start date or shared employment figures tied to the new site. Nearby residents and local officials can likely expect public outreach and hearings if the proposal keeps moving through the planning process.
For now, the biggest shift is on paper. A large-scale filing hints that a well-known Arlington luxury nameplate could soon plant its flag in Alexandria’s orbit, while leaving open questions about what eventually lands on the Richmond Highway parcel. As permitting plays out, we will be watching approvals, community feedback and any timelines the dealer group decides to put on the record.
