Jacksonville

Smoky New Barbecue Joint Muscles Into Northside's Northpoint Park

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Published on April 29, 2026
Smoky New Barbecue Joint Muscles Into Northside's Northpoint ParkSource: Google Street View

Southern Smokehouse, a new barbecue concept, is gearing up to bring some serious smoke to Northpoint Park on Jacksonville’s Northside. The restaurant is planned for 12741 Yellow Bluff Road, where it is slated to fill roughly 3,327 square feet, according to recently filed permit records. The interior build-out is listed at about $650,504, with International Management Co. LLC named as the contractor. For now, details like the menu and opening date are still under wraps.

Permit Details and Contractor

As reported by the Jacksonville Daily Record, the city issued a building permit on March 26 listing Southern Smokehouse at 12741 Yellow Bluff Road as a 3,327-square-foot tenant build-out with a job cost of $650,504 and International Management Co. LLC as the contractor. The permit showed up among the largest commercial permits issued that day, signaling a full interior fit-out rather than a light touch-up. For now, the permit filing remains the clearest window into the scale and investment behind the project.

Plan Review Paperwork And Neighborhood Context

What Now surfaced plan-review paperwork submitted by South Atlantic Hospitality Corp that names the Yellow Bluff Road site and identifies Louis Joseph as one of the owners. The outlet reported that its writer reached out to Joseph, who was not immediately available for comment. If it moves ahead, Southern Smokehouse would plug into a busy strip of restaurants just north of the New Berlin Road intersection that already mixes national chains with local spots, adding one more option to a stretch that is becoming a low-key dining cluster. For now, the paperwork is an early move and no public timeline or menu details have been released.

What to Watch Next

Current city permit and plan-review entries lay out the build-out size, cost, and contractor but stop short of listing a target opening date, suggesting the project is still in its early innings. As the Jacksonville Daily Record noted, the permit was issued March 26 and ranked among the larger commercial permits for that day. Watch for inspection records and contractor activity to mark the real start of construction. Hoodline will keep an eye on filings and local reporting as more details about Southern Smokehouse’s debut trickle out.