If it feels like every big chain you have ever driven past is suddenly circling Sanford, you are not far off. Whataburger, BJ’s Wholesale Club, Olive Garden and Ulta are among the national brands reported to be gearing up for new locations in Lee County, part of a retail surge that local leaders say could remake the city’s shopping scene.
Triangle Business Journal reports that those big names are lining up to enter Sanford, with Whataburger in particular pegged to a new retail project in the city. If it all comes together, it would mark a significant push by national brands into Lee County’s retail market.
What Is Planned At Riverbirch Corner
At the center of the action is the long discussed Riverbirch Corner redevelopment on Spring Lane. Ohio based CASTO has received approvals and is proposing to tear down much of the aging shopping center to clear the way for new anchors and build to suit pads. CRE MarketBeat detailed the redevelopment plans, while City of Sanford documents show the project is slated to include a Target and a “new to market” regional grocery store, plus room for additional national retailers.
The Riverbirch Effect
Economic development officials say one strong big box anchor can be the retail equivalent of a magnet, pulling in a cluster of follow on shops, restaurants and services and turning a tired center into a regional draw. The Sanford Area Growth Alliance estimates Lee County currently loses about $74 million a year in retail leakage as residents spend their money in other communities. Local leaders argue that keeping even a slice of that total at home could mean more jobs and higher sales tax receipts. The Sanford Area Growth Alliance laid out that leakage figure in its analysis of the project’s potential impact.
Debates Over Incentives
The CASTO proposal has also revived an old local argument: how far should the city go with public incentives to attract national tenants. Critics caution against subsidizing private retail projects, warning that short term wins can come with long term costs. Supporters counter that stronger employment and tax bases justify strategic help to get marquee projects over the finish line. Coverage by Rant NC has tracked the public hearings and incentive discussions surrounding the Riverbirch plan.
What Happens Next
None of this turns into grand openings overnight. Developers still need to lock in leases with tenants, secure building permits and complete site work before any ribbon cuttings can be scheduled. City officials have emphasized that construction and opening timelines will hinge on market conditions and the pace of lease signings. For ongoing updates on planning milestones and retail announcements, keep an eye on the City of Sanford.
