The Good Pour, a Winter Park-born wine and spirits marketplace that bakes charitable giving into every sale, is cranking up its expansion across Central Florida while celebrating a major milestone in community donations. Founders Ray Horal and Giuliana Rossi are signing new franchise partners and lining up storefronts from Apopka to Naples just as the brand’s Pour Board ticks past the $500,000 mark in customer-directed giving. The concept mixes retail shelves, tasting bars, and a built-in philanthropy platform that aims to change how people shop for wine and spirits.
According to the Orlando Sentinel, the company plans to open four more franchise locations over the next year and is targeting roughly 15 shops across the region. The reporting notes that the chain has already signed franchise deals for Naples and Apopka, is eyeing a Lake Mary opening window in the fourth quarter, and has a second Gainesville marketplace slated for early September.
Franchise Math: What It Takes To Open A Store
The company’s franchising materials estimate that converting an existing site runs about $225,000 to $350,000, while building a new store from scratch is pegged at $1.2 million to $3.6 million. Those investment ranges, which the brand says cover franchise fees, construction, licensing, and grand-opening support, are detailed on Good Pour Franchising.
Where To Find The Stores
The Good Pour currently operates marketplaces in College Park, Longwood, Gainesville, and Winter Park. Its College Park flagship fills a 9,000-square-foot former CVS at 2201 Edgewater Drive. Local coverage of that Orlando flagship spotlighted both the size of the space and its tasting-bar setup, positioning the store as a neighborhood event hub.
Pour Board And A $500K Celebration
The Pour Board, a live tally of customer-directed donations, sits at the center of the company’s pitch and lets shoppers choose from more than 250 vetted charity partners. Visitors can watch the gifts add up in real time on The Pour Board. The Good Pour is marking the Pour Board’s $500,000 milestone with a community celebration on its Winter Park rooftop on April 22, and, as reported by the Orlando Sentinel, purchases that day will include amplified givebacks tied to the BOHO Foundation.
Why Investors Are Interested
Owners and franchise partners say the built-in charitable model, combined with tasting bars, gifting services, and event space, helps draw a wider and more engaged customer base, along with stronger job applicants. Testimonials on the franchise site emphasize that community impact and a hospitality-forward layout were key reasons operators and outside investors decided to sign on. More details are available on Good Pour Franchising.
