Formula 1 is about to get up close and very loud in Dearborn this summer. Red Bull’s Showrun is scheduled to take over the streets around Parklane Towers on Saturday, July 18, with a street-level exhibition kicking off at 1 p.m. Expect Oracle Red Bull Racing and Visa Cash App Racing F1 cars, Ford Racing machines, driving demonstrations, burnouts, and precision runs, and it will not cost you a dime to get in.
What to expect
Red Bull says the free event will put Oracle Red Bull Racing and Visa Cash App Racing F1 cars both on display and in motion, joined by additional Ford Racing vehicles, with drivers and Red Bull athletes handling the demonstrations and precision runs. The company bills the program as a street-level spectacle of “driving demonstrations, burnouts, precision runs and appearances from world-class drivers and Red Bull athletes,” set to begin at 1 p.m. on July 18, as reported by WXYZ.
Part of a U.S. tour
The Dearborn date is one of several Red Bull Showrun stops in U.S. cities this year, as the company brings F1 cars and support vehicles to street-level showcases around the country. Red Bull’s event listings highlight recent appearances in Phoenix and San Francisco as part of a multi-stop U.S. series, where the cars run short demonstration routes on city streets. More details on the series are available via Red Bull.
Ford and the Detroit connection
Dearborn’s place on the tour lines up neatly with Red Bull’s growing partnership with Ford. Earlier this year, the teams staged a high-profile season launch event in Detroit, revealing their 2026 liveries at Ford’s Michigan Central Station. That launch, which showcased the upcoming Red Bull and Ford powertrains, helps explain why the Detroit area is featured in the teams’ public programming, as covered by Motor Sport.
Where exactly
The action is set for Parklane Towers, the two 15-story office towers at 1 and 3 Parklane Boulevard that many locals know as the city’s “salt-and-pepper” towers. The complex, which sits just north of Ford’s campus, will serve as the backdrop for the street-level demonstrations. More on the buildings and their history is available via Wikipedia.
Plan ahead
Red Bull Showruns are free to attend but tend to pull in big crowds and rely on closed city streets, so it is wise to budget extra time for traffic and to assume parking may be tight. Organizers typically share parking and transit details for each stop, so attendees should keep an eye on Red Bull’s event pages and local traffic advisories as the July date approaches. For an example of the kind of transportation and parking guidance Red Bull provides for U.S. stops, see a past Showrun parking and transportation page from Red Bull.
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