North Laredo is getting a serious hospitality upgrade, with a Hilton LivSmart Studios and a Courtyard by Marriott both headed for the city’s business corridor. State filings and developer listings place the two national-brand projects on the north side, with construction penciled in to start within the next few months. For a border market powered by freight and business travel, the extra rooms would mark a notable expansion of branded options.
According to MySA, the LivSmart Studios development is planned for a vacant interstate-frontage tract where I-35 meets I-69W, covering nearly 40 acres. Texas Department of Licensing and Regulation filings reviewed by that outlet describe a four-story, roughly 60,000-square-foot building with about 121 rooms and an estimated $6.5 million construction cost, with work expected to begin as soon as next month. The paperwork notes that the project will feature apartment-style studios designed for longer stays.
What LivSmart Promises
Hilton describes LivSmart Studios as an extended-stay flag built around “apartment-style studios with distinct areas to cook, work, and relax,” per Hilton. Rooms under the brand typically include a full-sized refrigerator, dishwasher, and two-burner cooktop, and properties offer laundry rooms, a small market, and outdoor gathering spaces. The format targets business travelers and relocated workers who need accommodations for weeks or months instead of a quick overnight.
Courtyard Site And Developer
State filings also outline a five-story Courtyard by Marriott at 7125 Rosson Road near Laredo International Airport, with construction expected to start in early August, MySA reports. The nearly 1.5-acre site is listed as owned by an entity named Krishna Laredo, described as a corporate spinoff tied to San Antonio-based BH Hospitality Management, and the company’s portfolio page shows a Courtyard by Marriott Laredo tagged “Coming Soon,” according to BH Hospitality Management.
Why Developers Are Betting On Laredo
The Laredo projects track with a broader push by major hotel companies to grow extended-stay and select-service pipelines in secondary and border markets. Hilton’s recent materials highlight LivSmart’s rapid expansion and a sizable pipeline in the extended-stay segment, which helps explain why owners see room to grow in cities like Laredo. If both properties advance as planned, the incoming inventory would be positioned to capture freight-related business travelers, airport visitors, and longer-staying contractors.
Plans are still preliminary, filings can change and timelines often slip, but if both projects move forward Laredo stands to gain more branded hotel options along with a short-term jolt of construction activity. Locals and industry watchers can keep an eye on building permits, site plans, and city notices as the filings start to translate into steel and concrete.
