The Museum of Ice Cream is serving up a new flagship at Pointe Orlando on International Drive, filling a nearly 18,000-square-foot, two-story space tailored to tourists and families. The pink-and-pastel brand is planting itself squarely in the heart of Orlando’s convention-and-theme-park zone, and the International Drive outpost will mark its eighth permanent location worldwide. Organizers have not announced an opening date.
Where It Will Sit
The new attraction is part of Pointe Orlando’s Phase III redevelopment at 9101 International Drive, where plans call for a two-story, roughly 18,000-square-foot Museum of Ice Cream, according to Brixmor Property Group. The Orlando site is also tied to the brand’s broader expansion push this year, with Las Vegas and Los Angeles named alongside Orlando in company materials, per PR Newswire.
What To Expect Inside
The Orlando flagship is being billed as Museum of Ice Cream’s most ambitious format yet, with new food, beverage, and retail offerings layered on top of its signature, highly Instagrammable rooms, as reported by WFTV. The Pointe Orlando location will be the company’s eighth permanent site globally. Local tourism materials highlight the brand’s colorful, interactive exhibits and its world-famous sprinkle pool as part of Orlando’s 2026 attraction lineup, according to Visit Orlando.
Why Orlando
“Orlando is one of the most important cities in the world for the attractions industry,” Museum of Ice Cream CEO Manish Vora said, explaining that the flagship concept is designed “around social, playful and multi-generational experiences.” Pointe Orlando’s leasing lead framed the deal as a strategic addition, saying it “reflects the continued evolution of Pointe Orlando, adding something fresh and interactive to the customer experience,” per WFTV.
What It Means For I-Drive
The new anchor will sit directly across from the Orange County Convention Center and a short drive from Universal Epic Universe, putting it squarely in Orlando’s convention-and-theme-park corridor. Tourism officials say the Museum of Ice Cream should widen International Drive’s appeal for both families and convention visitors and help funnel more foot traffic to nearby restaurants and entertainment venues, according to Visit Orlando.
When To Expect Tickets
An official opening date has not been released, and museum officials say ticketing information will be shared closer to launch. Based on recent permanent openings, Museum of Ice Cream locations typically use timed, ticketed entry along with on-site sampling and adults-only hours, a format reported during its Miami debut last year, per Local 10 and company materials.
