Shawarma & Co., a Damascus-inspired shawarma stall from immigrant-chef collective Eat Offbeat, is now carving to order at Market 57 inside Pier 57. The stall, which opened Friday, puts Syrian-born chef Diaa Alhanoune at the center of the action, with slow-roasted, spice-marinated shawarma sliced fresh and served as wraps or plated meals. Sides come from other Eat Offbeat chefs, turning the counter into a rotating greatest-hits board of the group’s talent. Market 57 sits on Manhattan’s west side with river views and high ceilings, and the food hall generally runs from 11 a.m. to 8 p.m. The opening marks Eat Offbeat’s shift into a permanent retail model after years of catering, pop-ups and incubator work.
According to Time Out, Shawarma & Co. officially debuted on June 26 and folds Afghan-inspired sides, Sri Lankan spices and Venezuelan desserts into the lineup, with each contributing chef credited on the menu. Eat Offbeat co-founder Manal Kahi told Time Out that the stall represents a turning point for the company, saying, “At Shawarma & Co., we're opening more than a new location: we're opening a new chapter in Eat Offbeat's mission.” The coverage also notes that Market 57 operates on a consistent daily schedule, giving the new stall a steady backdrop of foot traffic.
Market 57 Was Built As A Launchpad
Developer Jamestown says Market 57 was curated with input from the James Beard Foundation to function as a mission-driven food hall that backs women- and BIPOC-owned vendors and incubates emerging concepts. That setup, in a high-ceilinged space along the Hudson River, has become a magnet for operators testing out permanent storefronts. Shawarma & Co. fits neatly into that playbook as a chef-led stall that layers in cross-cultural sides from Eat Offbeat’s roster.
From Catering To A Storefront
Eat Offbeat launched in 2017 as a social enterprise aimed at creating jobs and entrepreneurial pathways for refugee and immigrant chefs. The new stall is also structured as a formal business: public records list Eat Offbeat Shawarma & Co., LLC as registered with the New York Department of State on February 27, 2026, according to state filing records. That move signals an intention to grow chef-driven retail concepts beyond one-off pop-ups and the core catering operation.
What To Expect
Diners can expect classic Damascus-style shaved meat, bright tahini, pickles and warm flatbread alongside rotating sides that spotlight cooks from the Eat Offbeat community, as described in the initial coverage. Portions are geared toward a quick counter meal or sharing, and the menu calls out the chef behind each dish so regulars can track their favorites. Prices were not widely listed at press time, and the stall folds into Market 57’s broader push to solidify a curated mix of vendors.
Shawarma & Co. joins an expanding food hall lineup at Pier 57, a redeveloped waterfront pier that also features a rooftop park and community spaces. It operates during Market 57’s standard schedule; Pier 57 lists the food hall as open daily from 11 a.m. to 8 p.m. Market 57 sits between West 14th and West 17th Streets along the West Side Highway, with visitors able to head up to the rooftop for river views after they eat. For fans of Syrian street food, the stall offers a rare chef-forward take on Damascus-style shawarma in a highly visible west side setting.
