Pasadena’s Rose Bowl is trading touchdowns for takoyaki this Fourth of July weekend as FoodieLand rolls in with a three-day food fest heavy on snacks, street eats, and strolling. The roving festival, known for packing dozens of food stalls and craft vendors into one big bite-sized bazaar, will spread across the stadium concourse and nearby lots with small-plate dishes, artisan shopping and live music. With relatively low-cost entry and hundreds of vendors expected, it is an easy plug-and-play plan for families and serious snack hunters alike.
When and where
FoodieLand is scheduled for July 3–5 at Pasadena’s Rose Bowl Stadium. According to Visit Pasadena, hours are Friday 3 p.m.–10 p.m. and Saturday–Sunday 1 p.m.–10 p.m., and organizers are planning a special drone show on Saturday evening.
Who's on the menu
Local listings and preview coverage name several vendors set to appear, from Banana Mama and Master Dimsum to Hawaiian Honey Cones and Yakitori Yado. NBC Los Angeles also highlights grab-and-go options like Elaine's Bread Pudding and The Kobbler King, plus artisan sellers such as Kawaii Klaws and Tee No Evil.
Tickets and costs
Daily admission is modest, with a single-day ticket listed at $12, and children five and under are free. Old Pasadena notes that tickets must be purchased in advance, and the Eventbrite page for the Rose Bowl dates confirms timed-entry tickets and that no tickets will be sold at the gate.
What FoodieLand brings to Pasadena
FoodieLand bills itself as a national touring festival that brings roughly 200–250 vendors to each stop, including food stalls, dessert stands and craft makers. Visitor guides and first-hand writeups point to signature items such as spiral potatoes, honey cones and novelty baby-bottle drinks, while warning that the most popular booths can develop long lines.
How to plan your visit
Expect timed-entry windows, a fair bit of walking and lines at the busiest booths, so plan your arrival and budget for what you want to eat rather than assuming entry covers food. The Rose Bowl Stadium site confirms free parking, ADA options and the stadium address for anyone making the trip.
Before you go, check the full vendor lineup and snag a timed ticket on FoodieLand's site; entry does not include food or drink, so budget for bites and beverages. For a local preview and vendor names, see NBC Los Angeles, and consult the official Eventbrite ticket page for time slots and availability.
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