The Parson, a new high-rise from Greystar, is officially open for in-person tours in Denver’s Golden Triangle, with the first residents starting to move in as of mid-June. The 17-story tower at 990 Cherokee Street adds 309 luxury apartments to the neighborhood, along with sweeping views of the Rocky Mountains and downtown skyline. Its long list of perks, including a pool and sun deck, a two-story fitness studio, co-working-style lobby spaces, and a pet spa, is being marketed as part of a full lifestyle package meant to pull more residents into the city’s core.
Greystar announced the opening and tour availability in a company release, and confirmed through a press release on PRWeb that in-person visits are now underway and that move-ins began in mid-June. “Opening The Parson for tours is an exciting milestone for our team,” Kelly Kaine, director of development, said in the statement. The company is clearly positioning the tower as an amenity-heavy address intended to help cement more full-time residency in the arts-focused Golden Triangle.
Design and unit mix
The Parson’s 309 residences span a range of layouts: 21 studios, 161 one-bedrooms, 95 two-bedrooms, nine three-bedrooms, and 23 penthouses, with homes running roughly from 547 to 3,260 square feet, according to Mile High CRE. Greystar’s leasing portal showcases multiple floor plans and current availability, highlighting that the project is intended to serve everyone from smaller, city-scale renters up through households that want penthouse-level space, according to Greystar. That mix plugs into a broader wave of multifamily projects that aim to tilt Denver’s downtown toward a more residential identity.
Architectural pedigree and interiors
The tower was designed by Ziegler Cooper Architects, which describes the project as blending urban sophistication with subtle mountain-inspired cues and incorporating flexible retail and outdoor deck areas meant to tie into the surrounding Golden Triangle streetscape, as per Ziegler Cooper. Interior design is credited to ESG Architecture & Design, and developer materials point to finishes such as engineered hardwood flooring, quartz countertops, and custom light fixtures as part of the effort to keep The Parson positioned at the high end of Denver’s rental market, according to PRWeb.
Amenities and street life
Greystar’s leasing details spotlight a fifth-floor sundeck and pool oriented toward Rocky Mountain views, a two-story fitness studio with a sauna and outdoor yoga lawn, concierge service, and polished lobby workspaces that double as informal co-working zones, according to Greystar. Pet owners get both indoor and outdoor dog parks, plus a dedicated pet spa. The property carries a Walk Score in the mid-90s, reflecting immediate proximity to the Denver Art Museum, Civic Center Park, and other cultural landmarks, as per Walk Score. The package is clearly designed for renters who want a building that functions as a one-stop shop, yet still sits within easy walking distance of the city’s cultural core.
Where it fits in
The Parson opens as the Golden Triangle sees a run of new retail and restaurant arrivals, and downtown foot traffic continues to rebound. High-frequency updates from the Downtown Denver Partnership show pedestrian activity downtown climbing back into the low 90 percent range of 2019 levels, and that recovery is landing at the same time local outlets report multiple new business openings in the neighborhood this spring. Industry watchers have suggested that, if current building trends hold, the Golden Triangle could end up as one of Denver’s densest neighborhoods in the coming years, according to Mile High CRE.
Leasing and how to see it
Tours are available now, and prospective residents can schedule showings or join a VIP interest list through the building’s official site. The Parson’s leasing page lists gallery hours, a phone number, and scheduling tools for setting up an in-person visit livetheparson.com. Greystar notes that the first residents began moving in mid-June and that in-person tours are the next step for interested renters who want to see the building up close.
For the Golden Triangle, The Parson is a high-profile addition to the neighborhood’s development pipeline and one of several sizable multifamily projects that will test whether more downtown residents can support a livelier, round-the-clock street scene. Developers are clearly betting on Denver’s core becoming more residential; the open question is whether weekday foot traffic and ground-floor retail will keep pace as new neighbors settle in over the summer.
