A new Taquería de Diez sign has lit up Guadalupe Street near the University of Texas, signaling that the popular taco counter is gearing up to open another outpost on the student-heavy strip. If and when it fires up the griddle, neighbors will get another late-night option and a front-row seat to a fresh taco showdown with the taquerías already on the block.
Asher Price's piece in Axios points out that the chain's own site lists a Guadalupe Street location and includes a photo of a new "Tacos: Open Late" sign hanging over the currently vacant storefront. The story also notes that the taquería did not return messages asking when it plans to open.
The storefront and what was there before
Taquería de Diez lists 3023 Guadalupe St as "Opening Soon," and the brand already runs locations downtown, on South Lamar and in West Lake Hills. Online listings indicate the spot had been home to Jamaican restaurant Bikkle; the prior occupant appears at that address on order.online.
Neighboring competition on the block
Just down the street, Salsa Limón's Lupita at 3001 Guadalupe has built a following in Austin for its El Capitán tacos. The Fort Worth Star‑Telegram covered the Austin outpost and its menu, underscoring how many popular taco concepts are already battling for student and late-night business on Guadalupe.
When it might open and what to expect
The Taquería de Diez "Opening Soon" notice does not offer a firm date, and the company has not confirmed timing publicly; Axios reports that outreach to the restaurant went unanswered. Taquería de Diez highlights late-night hours at its other locations, suggesting the new Guadalupe spot may chase the post-bar and late-classes crowd.
Why Austinites should care
The move fits a pattern of local expansion, as the brand signs on new Austin sites and has agreed to a Sixth Street location earlier this year, signaling growth beyond its downtown hideaway. That growth was documented as part of a broader Sixth Street shuffle along with other local coverage, and for students and neighbors along Guadalupe it all boils down to one thing: more late-night taco choices within walking distance.
