In early 2025, G's Cheesesteaks, a Staten Island-born shop known for its crunchy, poppy-seeded rolls, slipped into Dallas' Medical District and started nudging locals to rethink what a cheesesteak can be. Owner Giacamo "Jack" Pisano bakes nearly all the bread in-house, and says that is the real point of difference. After a slow, humbling start, Dallas customers are beginning to show up for the roll as much as the meat.
As reported by the Dallas Observer, Pisano launched G's in Staten Island in 2015, then expanded into New York City before opening in Dallas' Medical District in early 2025. He told the paper that many sandwich shops fall behind when it comes to bread quality, and that bringing a bakery mindset to a cheesesteak counter is central to how he runs G's.
Fresh-Baked Rolls Are The Star
Pisano told the Dallas Observer he "likes to consider ourselves like a mini bakery" and keeps baking loaves throughout the day so rolls come out hot and fresh. Those rolls, offered seeded, seedless or brushed into garlic bread, meet shaved ribeye, grilled onions, and Cooper's Sharp cheddar for a texture-first take on the classic. The approach mirrors a trend on the East Coast that Pisano is hoping will stick in North Texas.
Menu Notes And Sides
Fillings at G's can be tailored with hot peppers, cherry peppers, mayo, and a housemade wiz-style cheese sauce, and the shop also turns out chicken cheesesteaks and breaded chicken cutlet sandwiches based on Pisano's family recipe. The counter rounds things out with snacks and sides like mac-and-cheese bites, cheesesteak egg rolls, and wings. These details are laid out on G's Cheesesteaks' site.
How The Dallas Outpost Started
The Dallas storefront sits in the former Sal's Pizza space, and CultureMap Dallas notes the restaurant opened in early March 2025. Pisano lived in the area briefly while scouting for locations and has said those early months in Dallas pushed him to adapt his New York formula to local tastes.
What's Next
G's already lists a Naples, Florida location as "coming soon" on its online locations page, and Pisano has said he may look at expanding further in Texas as the concept catches on. For now, the Dallas shop functions as a convenient test case. If locals keep lining up for that signature crackle, this could quietly turn into the sandwich story DFW did not know it needed.
