The Sports Bra, billed as the world’s first sports bar devoted entirely to women’s sports, has staked out a visible corner on Las Vegas’ resort corridor at 4080 Paradise Road and is planning a full build-out with a target opening in 2027. Local franchise owner Esther Taylor is assembling a leadership team and a game-day menu aimed at Aces fans, UNLV students and convention crowds. Company materials say the venue will tune its TVs to women’s leagues and run family-friendly programming once it opens.
Where It Will Be
In a press release from The Sports Bra, the franchisor identifies the Las Vegas site as 4080 Paradise Road and describes the corner as "minutes from the Las Vegas Strip, the Sphere, the Convention Center, and the University of Nevada, Las Vegas." The release says the space requires a full build-out and is slated to open in 2027. Taylor called the intersection "pure Las Vegas energy" and said, "This is where The Sports Bra belongs."
From Portland To Vegas
The Sports Bra began in Portland in April 2022, and its franchising push, announced last year, named Las Vegas among the first expansion cities, as reported by AP News. The move lands amid broader momentum behind women’s athletics, with outlets tracking a sharp rise in coverage and investment for women’s sports in recent seasons, which has helped create new audience demand and franchise interest.
What You’ll Find Inside
The brand says every screen at the Las Vegas outpost will be dedicated to women’s sports, from WNBA and women’s college basketball to international soccer and professional hockey, and that programming will include national, pro and local amateur games, per The Sports Bra. The venue will follow the Portland model with a family-friendly kitchen and a menu designed to include vegetarian, vegan and gluten-free choices alongside game-day cocktails and signature dishes. While the build-out continues, the team says it will run pop-up watch parties across the city to introduce the concept to local fans.
Why Vegas Is Ready
Las Vegas already has a fervent women’s-sports audience. The Las Vegas Aces have been a national draw and completed back-to-back WNBA championships, coverage of which ran widely on outlets such as NBC Sports. The Professional Women’s Hockey League also announced expansion to Las Vegas this spring, giving local fans an elevated pro hockey calendar to follow as The Sports Bra prepares to open. That mix of professional teams and rising interest is exactly the audience the franchise is aiming to court.
A Neighborhood Play
The 4080 Paradise Road spot sits at a busy Flamingo and Paradise retail corner with steady vehicle and foot traffic, according to commercial listings for the address. CommercialCafe notes the center’s proximity to convention traffic, UNLV and the Strip, which franchise leaders cited as reasons for choosing the site. The expansion model also emphasizes highlighting local and women-owned beverage and food products, a franchise detail reported in coverage of the brand’s national rollout, AP News.
