Cherry Creek shoppers are getting a new reason to linger at the mall: Rothy's is set to open a brick-and-mortar shop at Cherry Creek Shopping Center, bringing the direct-to-consumer footwear brand's washable, recycled-material designs to Denver. The planned store appears on the mall's directory and is expected to arrive as part of the center's broader retooling. Rothy's will offer women's and men's shoes, handbags, and accessories, although a firm opening date has not been announced.
According to Simon Property Group, the Cherry Creek store directory now lists Rothy's as "Coming Soon." The listing slots the boutique among the mall's upper-level luxury and specialty shops, signaling the kind of company the center wants it to keep.
Local outlet WhatNow reported on July 1 that the retailer expects to open in 2027 at 3000 E. First Avenue. The publication notes that the shop is slated to stock Rothy's signature lineup of machine-washable shoes, handbags, and accessories.
About Rothy's
Founded in 2012, Rothy's built its reputation on shoes and bags knit from recycled plastic that are promoted as machine-washable. The brand's official site highlights durability and a product-recycling program, along with a gradual expansion into physical retail locations, so Cherry Creek shoppers should be able to test-drive popular styles in person. As outlined on Rothy's, the company markets washable, recyclable designs.
Center Makeover Fuels New Retail
The retailer's arrival lines up with a broader renovation push at Cherry Creek; earlier this year, outlets reported a roughly $250 million investment to modernize the center. As reported by the Denver Business Journal, the spending is aimed at repositioning the mall for luxury and mixed-use retail and follows earlier demolition and reconfiguration work.
Local Impact
Demolition and site work on the west end of the property have already begun, part of a multi-phase plan to create new office, residential, and retail blocks around the shopping center. Hoodline's wrecking ball at the mall's west end coverage details the early demolition and the planned mixed-use buildings that will reshape how the mall area functions.
What Shoppers Can Expect
According to WhatNow, the Cherry Creek shop will carry women's and men's shoes, handbags, and accessories drawn from Rothy's sustainable lines. For Denver shoppers who have only clicked "add to cart" so far, the new boutique will offer a chance to try the brand's washable styles in person rather than ordering online.
With the mall's redevelopment accelerating, Rothy's is poised to be one of several new specialty retailers aiming to draw both local and regional shoppers. Mall officials and the brand have not released a specific opening-week timeline beyond the "Coming Soon" directory listing, and an official date will likely surface as construction and leasing milestones fall into place.
