Pica's, the family-owned Delaware County pizza staple, quietly slipped back into action this week in Broomall, swapping its sprawling Upper Darby dining room for a smaller, market-style setup. The rebrand brings Pica's signature square, sauce-on-top pies back to Delco in a format built around takeout and catering.
Soft launch and early service
The new storefront, now operating as Pica's Italian Market Broomall, held a soft launch on Thursday and opened with a trimmed-down menu while staff wrapped up last-minute hookups. As reported by Patch, doors opened at 11 a.m. and the team managed to serve many of the usual favorites despite a temporary gas connection snag.
TV crews were not far behind. CBS Philadelphia highlighted the move as the return of a popular Delco pizza spot in a fresh setting, sharing video from the new location; see coverage from CBS Philadelphia.
A longtime Delco institution shifts formats
Pica's decision to scale down follows months of planning after the family announced that the Upper Darby dining room would close and operations would shift elsewhere in the county. The Philadelphia Inquirer reported that the Marple Township zoning board approved a variance for the Lawrence Park Industrial Center site on June 18, 2025, clearing the way for the move, according to The Philadelphia Inquirer.
Local coverage also noted that the family delayed earlier closure plans for the Upper Darby spot so they could keep serving regulars while Broomall details were ironed out, according to Delco Today.
What the new market will offer
Pica's Italian Market is setting itself up as a hybrid deli, pickup kitchen and catering hub, with to-go platters, prepared foods and the same long-loved pizzas that helped build its Delco following. The restaurant's website leans heavily on catering and market-style offerings and notes that hours "may be adjusted after the open," Pica's Italian Market says.
Early social media posts from the family also thank customers for their patience and support during the transition from the old dining room to the new, more compact operation.
Why Delco cares
The move keeps Pica's rooted in Delaware County while steering the brand toward a smaller, more flexible model that the owners say lines up better with today's appetite for takeout and events. Longtime customers who grew up in the Upper Darby dining room have been getting nostalgic online, swapping memories of square slices and family dinners.
Pica's West Chester location is still up and running, so fans will not be short on options while the Broomall outpost settles into its regular rhythm, according to Delco Today.
