Stars + Honey, a Grosse Pointe Park area collagen protein bar brand, is jumping from online carts to big box clout. The Detroit area startup just locked in a national rollout at Target after securing a $24 million minority growth investment, with the fresh capital aimed at expanding production and chasing roughly $50 million in revenue this year. For a company that launched only a few years ago, it is a fast climb into serious manufacturing and national distribution territory.
Grosse Pointe Park brand hits Target shelves
The brand says its bars are now stocked at Target stores across the country and on Target.com, with the retailer carrying four flavors in both single bars and five packs, according to a company announcement. “Launching at Target allows us to reimagine the bar aisle together and challenge the idea that macros are the only things that matter,” the company’s chief marketing officer said in the release. The rollout details were shared in a company statement distributed via Business Wire.
The $24M round and a manufacturing push
That Target placement is landing right after a $24 million minority growth equity round led by VMG Partners that Stars + Honey announced in June. The company says it plans to use the funding to speed up product development and build a 60,000-square-foot manufacturing facility, a serious upgrade from typical startup production. Industry coverage also reports the brand grew roughly 300% last year and is projecting about $50 million in revenue in 2026, numbers that helped pull in outside investors, according to Crain's Detroit.
What shoppers will find on shelves
The bars are marketed with around 15 grams of protein plus collagen peptides in dessert-leaning flavors, while staying under 200 calories and keeping sugar low. Those claims appear on the brand’s own product pages and in trade write-ups. Target’s online listings show both single-bar and five-pack SKUs available for pickup and shipping, with individual bars priced around $2.89 and five packs near $11.49. Packaging, SKU and nutrition details are all spelled out on Target’s website and echoed in trade coverage. See reporting from Snack Food & Wholesale Bakery and listings on Target.
Why VMG put money behind a Detroit bar
VMG Partners, a growth investor with a history of scaling consumer brands, led the round and is expected to bring board-level expertise as Stars + Honey ramps up production and retail. The deal taps into ongoing investor appetite for functional, high-protein snacks that try to combine better-for-you nutrition messaging with indulgent flavor profiles. For more on VMG’s portfolio and the broader protein snack trend, see coverage from Food Business News and FoodNavigator-USA.
For Detroit area founders watching from the sidelines, Stars + Honey’s leap from direct-to-consumer to national retail is a reminder that strong demand plus operational readiness can pry open big-box doors. Shoppers can find the bars on Target.com and in participating Target stores, and can still buy directly from the brand at Stars + Honey. Product pages on Target and the brand’s site list current SKUs, pricing and availability.
