MilkShake Factory has quietly slipped into the Parramore dessert scene, opening at the ground level of the City View apartments in downtown Orlando. Staff says the shop has been in soft-opening mode for several weeks as franchisees fine-tune the menu and service ahead of a July 25 grand-opening block party, set for noon to 4 p.m. with a DJ, buy-one-get-one promotions and assorted giveaways.
Location and official listing
The brand’s Downtown Orlando page lists the shop at 595 W Church St., Suite K, and shows current hours and contact information for walk-ins, confirming the downtown outlet is open. The official listing also calls out the chain’s housemade ice cream and in-house chocolates that will be available at the Parramore storefront.
Grand opening block party
As reported by Bungalower, the July 25 celebration will feature buy-one-get-one-free shakes, sundaes and molten cups, free T-shirts for the first 100 customers, a gift basket for the first person in line and a DJ on site. An Eventbrite listing for the block party also lists the noon to 4 p.m. timeframe and advertises family-friendly giveaways and activities.
Who’s behind the Orlando shop
Franchisee Miller Johnson IV told Business Debut that the downtown store is planned as the first of three Central Florida locations. Public records from the Downtown Development Board show MSFMCO, LLC dba MilkShake Factory Downtown Orlando signed a 10-year lease for the 1,502-square-foot ground-floor space and qualified for restaurant program funding to help with the buildout. The board’s agenda notes the downtown outlet will be one of several in the Orlando area operated under the same franchisee.
Menu and neighborhood context
Guests can expect handspun milkshakes along with chocolate-dipped strawberries, rotating chocolate barks and non-dairy options at the downtown shop, according to the MilkShake Factory listing. The brand traces its roots to a Pittsburgh family chocolate business launched in 1914, a company history detail highlighted in local coverage and used by franchisees to promote the concept locally, per WhatNow Orlando. With Parramore’s growing restaurant roster and proximity to Inter&Co Stadium, the shop sits in a corridor with steady downtown foot traffic.
The Parramore opening adds another casual dessert option to downtown Orlando. For the full event lineup and giveaways, check the event listing or local coverage by Bungalower. Those planning a pre-party visit can find current hours and contact details on the brand’s site.
