Taylor Morrison’s Yardly brand is digging in across Dallas-Fort Worth, rolling out two more rental-home communities that together are expected to bring hundreds of single-family homes to the metro. One of the new projects, Yardly St. Paul, is slated for about 151 detached homes with asking rents in the mid-$2,700s. The build-to-rent push shows big national builders are still confident that families and long-term renters in North Texas will keep turning to rental houses instead of buying.
New DFW communities and asking rents
Yardly, the build-to-rent division of Taylor Morrison, is adding two fresh neighborhoods in DFW that it says will deliver “hundreds” of homes, according to Dallas Business Journal. The outlet reports Yardly St. Paul will bring 151 single-family detached homes to market, with rents expected to start around $2,725 per month. That combination of scale and pricing makes it clear Yardly is chasing renters who want a house, a yard and some breathing room, without the weekend chore list and long-term commitment that come with owning.
Where the homes will sit
The company’s own branding site lists a coming-soon community called Yardly St. Paul and pitches the product as cottage-style homes with private yards and pet-friendly perks, according to Live at Yardly. Public rental listings show Yardly is already up and running elsewhere in the region, including a community in Arlington that is marketing homes through Realtor.com. Put together, it is a clear example of the suburban build-to-rent playbook: detached homes with yards, leased and managed more like apartments, scattered across fast-growing North Texas suburbs.
Money and strategy
Taylor Morrison lined up a dedicated $3 billion land and construction financing facility with Kennedy Lewis last year to speed up Yardly development, the company said in a press release from Taylor Morrison. To get these neighborhoods off the ground, the builder has been leaning on joint ventures and land-banking to source sites and move projects forward, a strategy detailed in its annual SEC filing, TMHC 2025 10-K. Those financial moves give Yardly enough backing to tackle large suburban tracts while keeping its balance sheet lighter and its options open on whether to hold or sell communities down the line.
Why DFW still looks appealing
Recent industry data suggests Dallas-Fort Worth is still one of the country’s strongest build-to-rent markets. A Northmarq-based summary pegged the metro’s net absorption of BTR units at more than 4,000 in 2025, with vacancy around 6.3 percent, which has helped rents stay firm across the region, according to CRE Daily. That backdrop helps explain why Yardly is comfortable asking rents in the mid-$2,700s in certain pockets, even while the broader market is still digesting a wave of new supply. Developers warn, however, that high-quality land in the top submarkets is getting harder to find, and that potential federal policy shifts aimed at single-family rentals could make institutional investors think twice before going all-in.
In its financing announcement, Taylor Morrison also cast Yardly as a long game that blends rentals with future home sales. “Ultimately, our hope is for Yardly renters to become future Taylor Morrison homeowners,” the company said in a statement from Taylor Morrison. For renters across North Texas, that strategy translates into more single-family rental choices in between apartments and ownership, often at price points that sit above the local build-to-rent average.
