Sézane, the Paris-based label beloved for its sweaters, dainty tops, and leather totes, opened its first permanent Los Angeles boutique on Friday inside a red barn storefront at the southern end of Brentwood Country Mart. The store, located at 225 26th St., Suite 52, follows years of temporary pop-ups around the city and marks the brand's official transition from testing the L.A. market to putting down permanent roots on the Westside.
The opening caps a strategy that stretched back years, with Sézane holding pop-ups at Brentwood Country Mart over the past few years after earlier test runs at The Grove and Platform in Culver City, according to Time Out Los Angeles. Fashionista reports that a temporary Brentwood shop first opened in May 2023 and that those earlier pop-ups routinely ran longer than scheduled due to strong local demand. The new permanent store follows a seven-month closure that began in January for an extensive interior redesign, per the same outlet's reporting.
A Jewelry Box on the Country Mart's Southern End
Inside, the boutique was designed to feel like a jewelry box, according to Time Out, with glossy bordeaux lacquer, striped upholstery, and antique mirroring giving the compact space the feel of a vintage Parisian apartment, Fashionista reports. The shop stocks an edited selection of top sellers across every category, and only one of each piece is on display, meaning shoppers must ask staff to retrieve sizes from the back, per Time Out. Fall and winter ready-to-wear on offer includes denim jumpers, skirts, silky dresses, frilly blouses, and a plaid trench, alongside a sweater wall stacked with cozy knits.
Founder Morgane Sézalory, who launched Sézane in 2013, marked the occasion with a simple declaration: “This is Sézane as I have always imagined it,” she said, according to Time Out. Sézalory's remark lands amid a broader brand relaunch, with Sézane signaling a shift toward bolder, more structured apparel lines and slower release cadence rather than fast-fashion turnover, Fashionista reports.
An Airstream Hits Local Farmers Markets
To celebrate the opening, Sézane hosted a launch celebration on Friday with French treats and a gift with purchase, per Time Out. The brand is also rolling out En Route, a French road-trip-inspired traveling retail concept that travels in a custom Airstream trailer stocked with curated Sézane products and exclusive items, including the Gaspard cardigan and Justine basket bag.
The Airstream is scheduled to stop at the Brentwood farmers market on Sunday and the Hollywood farmers market on August 23, running during the boutique's first week, according to Time Out's reporting. Shoppers can also find location-exclusive merchandise inside the store itself, including graphic t-shirts printed with “Paris <3 Los Angeles” and an advance preview of Sézane's Fall 2026 collection ahead of its worldwide release on August 23, per Fashionista.
Backed by L'Oréal Money, Wrapped in B Corp Branding
Sézane's roots trace back to Sézalory's earlier e-commerce project, Les Composantes, which sold modified vintage clothing online before pivoting into custom Parisian ready-to-wear in 2013, according to Glossy. The brand built its following on social media before ever opening physical stores, per the same report. In November 2021, Sézane became one of the first French fashion brands to earn B Corp certification, a designation reflecting that more than three-quarters of its materials are certified eco-friendly, according to Fashion United.
That sustainability push runs alongside significant institutional backing. L'Oréal family office Téthys Invest acquired a minority stake in Sézane in September 2022, joining existing investor General Atlantic to help fund international retail expansion, Glossy reports. Sézane also runs a philanthropic program called DEMAIN, launched in 2018, through which the brand donates 10% of its global turnover on the 21st of every month, plus 100% of proceeds from a dedicated design, to children's education charities — a program that has raised more than €7 million, according to the company.
Joining an Established Westside Retail Row
The Brentwood Country Mart itself dates to November 1948, when architect Rowland Crawford designed the 30,000-square-foot red barn complex that now houses fellow direct-to-consumer brands like DôEN, Jenni Kayne, Clare V., and Goop around a central outdoor courtyard. Sézane's arrival there places it among a cluster of aesthetic-driven retailers that have made the historic complex a magnet for Westside shoppers. The label isn't the only European import testing L.A. loyalty either — Veja opened a Los Angeles boutique on Abbot Kinney in 2025, part of a broader wave of international direct-to-consumer brands establishing permanent Southern California footprints.
The Brentwood boutique is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 5 p.m., according to Time Out.
