The Long John Silver's tucked into Moraine Pointe Plaza in Butler Township reopened Tuesday after crews tore the entire building down and built a new one from the ground up, and this time there's no A&W sign sharing the marquee. The restaurant at 106 Moraine Pointe Plaza had operated as a dual-branded location before the demolition wiped that setup away completely.
According to WPXI, the remodeled restaurant now includes self-order kiosks, digital menu boards, and an updated layout designed to improve the dine-in, carryout and drive-thru experience. Kevin Kupniewski, executive vice president of OpCo Operations, said the restaurant's transformation was exciting and that the company was thrilled to welcome the Butler community back. He added that the remodeled space will elevate the guest experience while continuing to serve the same fan-favorite menu items and great service, per the same report.
The rebuild was far more extensive than a typical facelift. As reported by the Butler Eagle, the building was completely demolished four months before its Tuesday reopening and reconstructed on the same parking and layout footprint. The paper also confirmed that the new structure formally drops the A&W co-branding and signage that had been present at the Butler Township site, a pairing that dates back to when both chains were jointly owned under Yum! Brands before being sold off to separate ownership groups in 2011.
Part of a Nationwide Reset
The Butler Township project is one piece of a much larger overhaul. Long John Silver's completed more than 115 restaurant remodels between late 2022 and mid-2026 and plans to renovate roughly 100 additional older units over the next two years, according to Restaurant Business. The trade publication also reported that the chain has posted 16 consecutive quarters of sales growth, aided by new point-of-sale systems, a revamped mobile app, and labor forecasting tools overseen by Chief Technology Officer Tim Newton since 2024.
That momentum traces back to a 2022 ownership change. Private investment group Four Oaks Partners, led by longtime franchisee and Charter Foods president Bob Jenkins, acquired Long John Silver's in November 2022 for an undisclosed amount, and the firm appointed Nate Fowler as CEO in early 2025 to lead operations, per Restaurant Business. Long John Silver's has used digital menu boards and improved order-taking technology more broadly.
A Chicken-and-Seafood Rebrand
The Butler Township remodel also lands alongside a broader identity shift for the brand. In October 2025, Long John Silver's launched a major rebrand positioning itself as a chicken and seafood restaurant, introducing an updated logo that features chicken alongside its traditional seafood offerings, according to Wikipedia. Founded in Lexington, Kentucky in August 1969 by Jim Patterson and now headquartered in Louisville, the chain operates roughly 480 locations today, down from more than 1,000 in the late 20th century.
The reopened Butler Township restaurant sits inside Moraine Pointe Plaza. The new location is open Friday and Saturday from 10 a.m. to midnight and Sunday through Thursday from 10 a.m. to 11 p.m., WPXI reported.
Part of a Wider Regional Push
Butler Township isn't the only Rust Belt market seeing fresh investment from the chain. Long John Silver's returns to Akron nearly 50 years after its first Greater Akron location opened in Fairlawn in 1977, with construction underway by August 27, 2026, on a new restaurant on South Arlington Street in Akron, Ohio. Together, the two projects reflect a chain balancing ground-up rebuilds of aging stores with re-entry into legacy Midwestern markets it once left behind.
